Business to Business Marketing D, 7.5 Credits
About the course
The purpose of this course is for students to gain knowledge in the area of business-to-business marketing. The objective is for students to develop a sound understanding of how companies operate in business-to-business markets, how they manage their current business-to-business operations, and how they plan for their future operations.
Level of Education: Advanced
Notes:Schema/Schedule.
This is a course at Master's level in a MSc-degree at Umeå University. The course can also be included in study programmes in Business Administration and Economics at Umeå School of Business and Economics.
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Umeå School of Business and Economics
