Consumer Behavior and Marketing Strategy D, 15.0 Credits

About the course

Today´s companies face a rapidly changing environment, competition, and consumer demand. Consumers' attitudes, perceptions, and preferences must be taken into consideration when developing and introducing new products into the market.

Module 1. Perspectives on strategy, 7.5 hp/ECTS

Module 2. Consumer behavior, 7.5 hp/ECTS

Level of Education: Advanced

Notes:
Scheman/Schedules.
This is a course at Master's level in a MSc-degree at Umeå University. The course can also be included in study programmes in Business Administration and Economics at Umeå School of Business and Economics.

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2011-03-15