Galina Biedenbach

Senior lecturer (associate professor) at Umeå School of Business and Economics (USBE)
Business Administration Marketing

Publications

Author

Title

Year sorteringsordning

Fulltext

Biedenbach, Galina

Branding strategies: A stakeholder approach

2017

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Biedenbach, Galina
Hultén, Peter
Tarnovskaya, Veronika

Dynamic nature of B2B brand equity: Investigating the mediating effects of brand relationships
Proceedings, 12th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG.

2017

-

Tarnovskaya, Veronika
Biedenbach, Galina

Multiple stakeholders and B2B branding in emerging markets
Qualitative Market Research, 19(3): 287-309

2016

-

Biedenbach, Galina
Manzhynski, Siarhei

Internal branding and sustainability: investigating perceptions of employees
Journal of Product & Brand Management, 25(3): 296-306

2016

-

Biedenbach, Galina
Manzhynski, Siarhei

Sustainability and internal brand commitment: An empirical investigation in a transition economy
Proceedings, 44th EMAC Conference, the European Marketing Academy, 2015

2015

-

Biedenbach, Galina
Bengtsson, Maria
Marell, Agneta

Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting
Marketing Intelligence & Planning, 33(2): 164-178

2015

-

Biedenbach, Galina
Manzhynski, Siarhei

Sustainability and internal branding: investigating perceptions of employees in industrial markets
Book of Abstracts from the 10th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing, 2015: 15-18

2015

-

Biedenbach, Galina

B2B brand equity: Investigating the impact of human capital and relational trust.
Book of Abstracts from the 9th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing

2014

-

Biedenbach, Galina
Bengtsson, Maria
Marell, Agneta

Brand equity, satisfaction and switching costs: An examination of effects in the B2B setting
Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing

2013

-

Biedenbach, Galina

Brand building in the business-to-business context: The brand equity perspective

2012

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