Gert-Olof Boström

Senior lecturer (associate professor) at Umeå School of Business and Economics (USBE)
Business Administration Marketing

Publications

Author

Title

Year sorteringsordning

Fulltext

Boström, Gert-Olof
Lindbergh, Lars
Wilson, Timothy

Sweden: Bank of Year Recognition & Performance
Services Marketing Quarterly, 36(1): 1-21

2015

-

Boström, Gert-Olof
Isberg, Sofia

Mediating a Repositioned Corporate Brand at the Service Encounter: Brand Building in a Swedish Insurance Company

2010

-

Huemer, Lars
Boström, Gert-Olof
Felzensztein, Christian

Control-trust interplays and the influence paradox: A comparative study of MNC-subsiciary relationships
Industrial Marketing Management, 38(5): 520-528

2009

-

Boström, Gert-Olof
Wilson, Timothy

Swedish retail banking: A competitive update
Competitiveness Review, 19(5): 379-390

2009

-

Zackariasson, Peter
Boström, Gert-Olof
Wilson, Timothy

Technology and change in the Swedish architectural industry
Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 19(1): 46-62

2009

-

Boström, Gert-Olof
Wilson, Timothy

Swedish banking: A competitive update
Competitive Forum, 6(1): 15-23

2008

-

Huemer, Lars
Boström, Gert-Olof

Is control expressed distrust?

2007

-

Boström, Gert-Olof
Wilson, Timothy

Increased competition in the Swedish banking industry: A transition to customer values
Competition Forum, 2(2): 415-424

2004

-

Boström, Gert-Olof
Zackariasson, Peter
Wilson, Timothy

Technology and Change in the Swedish Architectural Industry

2003

-

Boström, Gert-Olof
Zackariasson, Peter
Wilson, Timothy

CAD and Consequences in the Swedish Architectural Industry
Services Marketing Quarterly, 25(2): 25-41

2003

-


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