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Agneta Marell

Kontaktinformation
Befattning:	Professor
Verksam vid:	Handelshögskolan
Avdelning:	Företagsekonomi
Adress:	Umeå universitet SE-901 87 Umeå Sverige
Besöksadress:	Samhällsvetarhuset, Biblioteksgränd 6, A35812
Tel:	+46 90 786 55 11
E-postadress:	agneta.marell@umu.se E-post 1 agneta.marell@usbe.umu.se E-post 2
Webbsida:	http://usbe.se/agma0001 Webbsida

Publikationer

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Författare	Titel	År	Fulltext
Biedenbach, Galina Bengtsson, Maria Marell, Agneta	Brand equity, satisfaction and switching costs: An examination of effects in the B2B setting Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing	2013	-
Eriksson, Jessica Biedenbach, Galina Marell, Agneta	Perception of opportunities from an infrastructure investment: investigating the effects of institutional thickness, innovativeness and local embeddedness Book of Abstracts, RENT XXVI – Research in Entrepreneurship and Small Business, ECSB.	2012	-
Hedlund, Therese Marell, Agneta Gärling, Tommy	The mediating effect of value orientation on the relationship between socio-demographic factors and environmental concern in Swedish tourists’ vacation choices Journal of Ecotourism, 11(1): 16-33	2012	-
Jansson, Johan Marell, Agneta Nordlund, Annika	Exploring early adopters of an eco-innovation: The case of the alternative fuel vehicle Journal of Consumer Behaviour, 10(1): 51-60	2011	-
Hedlund, Therese Marell, Agneta Gärling, Tommy	Inter-related summer vacation choices by Swedish tourists Scandinavian Journal of Hospitality and Tourism, 11(1): 42-53	2011	-
Jansson, Johan Marell, Agneta Nordlund, Annika	Encouraging consumer curtailment behaviour and eco-innovation adoption: Detailing the marketing challenge	2011	-
Jansson, Johan Marell, Agneta Nordlund, Annika	Green consumer behavior: Determinants of curtailment and eco-innovation adoption Journal of Consumer Marketing, 27(4): 358-370	2010	-
Biedenbach, Galina Marell, Agneta	The impact of customer experience on brand equity in a business-to-business services setting Journal of Brand Management, 17: 446-458	2010	-
Marell, Agneta Gärling, Tommy Laitila, Thomas	Need vs. opportunity recognition in household car replacements International Journal of Consumer Studies, 33(6): 639-643	2009	-
Jansson, Johan Marell, Agneta Nordlund, Annika	Elucidating green consumers: A cluster analytic approach on proenvironmental purchase and curtailment behaviors Journal of Euromarketing, 18(4): 245-267	2009	-

Sidansvarig: Marie Hammarstedt
2010-11-02