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Galina Biedenbach

Kontaktinformation
Befattning:	Universitetslektor
Verksam vid:	Handelshögskolan
Avdelning:	Handelshögskolan Doktorander Företagsekonomi
Adress:	Umeå universitet SE-901 87 Umeå Sverige
Besöksadress:	Samhällsvetarhuset, Biblioteksgränd 6, B30228
Tel:	+46 90 786 61 50
E-postadress:	galina.biedenbach@usbe.umu.se E-post 1 galina.biedenbach@umu.se E-post 2
Webbsida:	http://usbe.se/gaos0001 Webbsida

Publikationer

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Författare	Titel	År	Fulltext
Biedenbach, Galina Bengtsson, Maria Marell, Agneta	Brand equity, satisfaction and switching costs: An examination of effects in the B2B setting Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing	2013	-
Biedenbach, Galina	Brand building in the business-to-business context: The brand equity perspective	2012	Hämta
Biedenbach, Galina	Brand equity in the business-to-business context: Examining the structural composition Journal of Brand Management, 19(8): 688-701	2012	-
Eriksson, Jessica Biedenbach, Galina Marell, Agneta	Perception of opportunities from an infrastructure investment: investigating the effects of institutional thickness, innovativeness and local embeddedness Book of Abstracts, RENT XXVI – Research in Entrepreneurship and Small Business, ECSB.	2012	-
Biedenbach, Galina	B2B brand equity: Understanding the effects of switching costs, quality of alternatives, and customer-employee rapport Book of Abstracts from the 7th Global Brand Conference of Academy of Marketing Brand, Identity and Corporate Reputation SIG: "Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences"	2011	-
Biedenbach, Galina Bengtsson, Maria Wincent, Joakim	Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport Industrial Marketing Management, 40(7): 1093-1102	2011	-
Biedenbach, Galina Bengtsson, Maria Wincent, Joakim	B2B brand equity: Analyzing the impact of customer-employee rapport and employee role behavior Proceedings, 40th EMAC Conference, the European Marketing Academy	2011	-
Biedenbach, Galina	B2B brand equity: investigating the impact of contextual factors	2010	-
Biedenbach, Galina Bengtsson, Maria Wincent, Joakim	Dynamics of B2B brand equity: the role of interdependencies in buyer-seller relationships Proceeding of the 39th EMAC Conference	2010	-
Biedenbach, Galina Marell, Agneta	The impact of customer experience on brand equity in a business-to-business services setting Journal of Brand Management, 17: 446-458	2010	-

Sidansvarig: Marie Hammarstedt
2010-11-02