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Maria Bengtsson

Kontaktinformation
Befattning:	Professor
Verksam vid:	Handelshögskolan
Avdelning:	Företagsekonomi
Adress:	Umeå universitet SE-901 87 Umeå Sverige
Besöksadress:	Samhällsvetarhuset, Biblioteksgränd 6, A36201
Tel:	+46 90 786 61 61
E-postadress:	maria.bengtsson@usbe.umu.se E-post 1 maria.bengtsson@umu.se E-post 2
Webbsida:	http://usbe.se/mabe0004 Webbsida

Publikationer

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Författare	Titel	År	Fulltext
Biedenbach, Galina Bengtsson, Maria Marell, Agneta	Brand equity, satisfaction and switching costs: An examination of effects in the B2B setting Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing	2013	-
Bengtsson, Maria Johansson, Marlene	Managing coopetition to create opportunities for small firms International Small Business Journal	2012	-
Bengtsson, Maria Johansson, Marlene	Clashes between contending market regimes: a challenge for firms in converging industries European Business Review, 23(5): 454-475	2011	-
Biedenbach, Galina Bengtsson, Maria Wincent, Joakim	Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport Industrial Marketing Management, 40(7): 1093-1102	2011	-
Biedenbach, Galina Bengtsson, Maria Wincent, Joakim	B2B brand equity: Analyzing the impact of customer-employee rapport and employee role behavior Proceedings, 40th EMAC Conference, the European Marketing Academy	2011	-
Bengtsson, Maria Eriksson, Jessica Wincent, Joakim	La coopétition: Un nouveau monde	2010	-
Bengtsson, Maria Eriksson, Jessica Wincent, Joakim	Co-opetition dynamics – an outline for further inquiry Competitiveness Review: An International Journal, 20(2): 194-214	2010	-
Bengtsson, Maria Wilson, Timothy	Introduction to the special issue: changing paradigms in competition and competitiveness Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 20(2)	2010	-
Bengtsson, Maria Eriksson, Jessica Wincent, Joakim	Coopetition: New ideas for a new paradigm	2010	-
Biedenbach, Galina Bengtsson, Maria Wincent, Joakim	Dynamics of B2B brand equity: the role of interdependencies in buyer-seller relationships Proceeding of the 39th EMAC Conference	2010	-

Sidansvarig: Marie Hammarstedt
2010-11-02