Business to Business Marketing D, 7.5 hp

Om kursen

The purpose of this course is for students to gain knowledge in the area of business-to-business marketing. The objective is for students to develop a sound understanding of how companies operate in business-to-business markets, how they manage their current business-to-business operations, and how they plan for their future operations.

Utbildningsnivå: Avancerad nivå

Anmärkningar:

Schema/Schedule.
This is a course at Master's level in a MSc-degree at Umeå University. The course can also be included in study programmes in Business Administration and Economics at Umeå School of Business and Economics.