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Digital Sociology

The rise and continued development of digital technology is transforming our world. This means that societies develop in ways that demand new ways of thinking about the social.

In this research group, we study how people's use of digital technology affects identities, institutions, behavior and social structures. We are interested in, for example, how social media and other online environments and collaborative platforms are helping to change the conditions of politics, economy, knowledge and culture.

We are also working to develop interdisciplinary research methods to analyse the new forms of data generated and made possible by the digitialisation of society.

The Digital Sociology research group is part of DIGSUM, which is a centre for digital social research at Umeå University.

More about DIGSUM

In Digital Sociology, we focus our interest on research questions such as:

  • What role does digital technology play in the formation of contemporary public opinion, the establishment and maintenance of distinctions between groups, and the mobilization of movements?
  • How do algorithms, AI, datafication and automation impact politics, democracy and society?
  • How, and with what consequences, can people organise themselves to challenge existing power structures through digital platforms?
  • How, and by whom, is the production and flow of knowledge and values in the digital society controlled?
  • How are formal and informal power expressed online?