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Umeå University
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Consumer Behavior, Market Analysis and Strategic Decision Making D

  • Number of credits 30 credits

About the course

This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills..

The modules are:  
Module 1. Marketing Strategy, 7.5 credits.
Module 2. Consumer Behaviour, 7.5 credits.
Module 3. Consumer and Market Analysis, 7.5 credits.
Module 4. Strategic Marketing Planning, 7.5 credits.



Scheman/Schedules.

The schedule will be available one month before the course starts.

Syllabus

Contact us

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Course is given by
Business Administration, Umeå School of Business, Economics and Statistics.
Contactperson for the course is:
Study Advisor