Swedish name: Marketing and Supply Chain Management D
This syllabus is valid: 2021-08-23 and until further notice
Course code: 2FE199
Credit points: 30
Education level: Second cycle
Main Field of Study and progress level:
Business Administration: Second cycle, has only first-cycle course/s as entry requirements
Grading scale: VG Pass with distinction, G Pass, U Fail
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2021-05-27
A list of Scientific articles approx. 200-300 pages will be presented at the start of the module.
Consumer Behaviour : a European perspective
Solomon Michael R., Askegaard Søren, Hogg Margaret K., Bamossy Gary J.
7th edition. : Harlow : Pearson : 2019 : 612 sidor :
Search Album, the University Library catalogue
Scentific articles between 100 and 150 pages will be added at the start of the module.
Larréché, J.-C. and Gatignon, H. (2018) Participant Handbook. StratX International (available from Umeå School of Business and Economics) Larréché, J.-C. and Gatignon, H. (1998) Markstrat 3: The Strategic Marketing Simulation. South-Western College Publishing (available from Umeå School of Business and Economics) Reading instructions: Chapter 8. Consumer Analysis, pp.149-155 and Chapter 10. Allocation of Resources, pp. 177-184
Scientific articles and cases will be added at the start of the module, approximately 30-40 pages in total
The course will be based on scientific articles and reports (approximately 400-600 pages) which will be made available to the students at teh start of the module. the material will be available through the University Library databases or the equivalent.
Umeå School of Business, Economics and Statistics USBE. Thesis writing in Business Administration. Thesis manual. (latest edition)
USBE Business Administration. :
Additional individual literature focusing on specific topics may be needed to be able to complete module assignments.