This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course is given and examined in English. 1. Service Marketing, 7.5 hp/credits, broadens your view of marketing and provides an understanding of service marketing theories and practice. A service dominant logic perspective on marketing is taken and themes included are service delivery, relationship marketing, service process design, servicescapes. 2. Marketing Ethics and Sustainability, 7.5 hp/credits, raises your awareness of ethical issues in a marketing context.
Service Marketing, Marketing Ethics and Sustainability C, 15 credits
Spring Term 2022
17 January 2022
23 March 2022
Type of studies
60 credits in Business Administration. At Basic level (A-level) and Intermediate level (B-level) or equivalent whereof approved 45 credits.
Proficiency in English equivalent to Swedish upper secondary course English B, English/6.
Academic credits (basic level and intermediate level 1-165 ECTS, for advanced level 30-285 ECTS)
Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.
Application deadline was
15 October 2021.
Please note: This second application round is intended only for EU/EEA/Swiss citizens.