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Service Marketing, Marketing Ethics and Sustainability C

  • Number of credits 15 credits
  • Level Bachelor's level
  • Starting Spring Term 2025

About the course

This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course is given and examined in English.
1. Service Marketing, 7.5 hp/credits, broadens your view of marketing and provides an understanding of service marketing theories and practice. A service dominant logic perspective on marketing is taken and themes included are service delivery, relationship marketing, service process design, servicescapes.
2. Marketing Ethics and Sustainability, 7.5 hp/credits, raises your awareness of ethical issues in a marketing context.

The schedule will be available one month before the course starts.

The course cannot be combined with Service Marketing and Marketing Ethics - an international perspective C 2FE124 in the same degree.

Application and eligibility

Service Marketing, Marketing Ethics and Sustainability C, 15 credits

Det finns inga tidigare terminer för kursen Spring Term 2025 Det finns inga senare terminer för kursen


20 January 2025


24 March 2025

Study location




Type of studies

Daytime, 100%

Required Knowledge

60 credits in Business Administration. At Basic level (A-level) and Intermediate level (B-level) or equivalent whereof approved 45 credits.

Proficiency in English equivalent to Swedish upper secondary course English B/6.

Entry requirements


Academic credits (basic level and intermediate level 1-165 ECTS, for advanced level 30-285 ECTS) Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.

Application code



The online application opens 16 September 2024 at 13:00 CET. Application deadline is 15 October 2024. How to apply

Application and tuition fees

As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.

Application fee

SEK 900

Tuition fee, first instalment

SEK 23,250

Total fee

SEK 23,250

Contact us

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Contactperson for the course is:
Study Advisor