This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course is given and examined in English. 1. Service Marketing, 7.5 hp/credits, broadens your view of marketing and provides an understanding of service marketing theories and practice. A service dominant logic perspective on marketing is taken and themes included are service delivery, relationship marketing, service process design, servicescapes. 2. Marketing Ethics and Sustainability, 7.5 hp/credits, raises your awareness of ethical issues in a marketing context.
Service Marketing, Marketing Ethics and Sustainability C, 15 hp
Spring Term 2020
20 January 2020
29 March 2020
Type of studies
Courses in Business Administration (60 credits) At Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits. Proficiency in English equivalent to Swedish upper secondary course English B/6.
Academic credits (basic level and intermediate level 1-165 ECTS, for advanced level 30-285 ECTS)
Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.
Application deadline was
15 October 2019.
Please note: This second application round is intended only for EU/EEA/Swiss citizens.