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Service Marketing, Marketing Ethics and Sustainability C

  • Number of credits 15 Credits
  • Level Bachelor's level
  • Starting Spring Term 2020

About the course

This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course is given and examined in English.
1. Service Marketing, 7.5 hp/credits, broadens your view of marketing and provides an understanding of service marketing theories and practice. A service dominant logic perspective on marketing is taken and themes included are service delivery, relationship marketing, service process design, servicescapes.
2. Marketing Ethics and Sustainability, 7.5 hp/credits, raises your awareness of ethical issues in a marketing context.

Scheman/Schedules.
The schedule will be available one month before the course starts.

The course cannot be combined with Service Marketing and Marketing Ethics - an international perspective C 2FE124 in the same degree.
 

Application and eligibility

Service Marketing, Marketing Ethics and Sustainability C, 15 hp

Visa tillfällen för föregående termin Spring Term 2020 Det finns inga senare terminer för kursen

Starts

20 January 2020

Ends

29 March 2020

Study location

Umeå

Language

English

Type of studies

Daytime, 100%

Required Knowledge

Courses in Business Administration (60 credits) At Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits.
Proficiency in English equivalent to Swedish upper secondary course English B/6.

Selection

Academic credits (basic level and intermediate level 1-165 ECTS, for advanced level 30-285 ECTS) Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.

Application code

UMU-24409

Application

Online applications are now open. You will be transferred to Universityadmissions.se. Application deadline is 15 October 2019.

Application and Tuition fees

As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.

Application fee

SEK900

Tuition fee, first instalment

SEK23,250

Total fee

SEK23,250

Contact us

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Contact person for the course is:
Study Advisor