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Service Marketing, Marketing Ethics and Sustainability C

  • Number of credits 15 Credits
  • Level Bachelor's level
  • Starting Spring Term 2018

About the course

This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course is given and examined in English.
1. Service Marketing, 7.5 hp/credits, broadens your view of marketing and provides an understanding of service marketing theories and practice. A service dominant logic perspective on marketing is taken and themes included are service delivery, relationship marketing, service process design, servicescapes.
2. Marketing Ethics and Sustainability, 7.5 hp/credits, raises your awareness of ethical issues in a marketing context.

The schedule will be available one month before the course starts.

The course cannot be combined with Service Marketing and Marketing Ethics - an international perspective C 2FE124 in the same degree.

Application and eligibility

Service Marketing, Marketing Ethics and Sustainability C, 15 hp

Det finns inga tidigare terminer för kursen Spring Term 2018 Visa tillfällen för efterkommande termin


Lectures begin on week starting 15 January 2018


Lectures end during the week of 19 March 2018

Study location




Type of studies

Daytime, 100%

Required Knowledge

Courses in Business Administration (60 credits) At Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits.
Proficiency in English equivalent to Swedish upper secondary course English B/6.


Academic credits (basic level and intermediate level 1-165 ECTS, for advanced level 30-285 ECTS) Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.

Application code



Application deadline was 16 October 2017. Please note: This second application round is intended only for EU/EEA/Swiss citizens. Submit a late application at

Application and Tuition fees

As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.

Application fee


Tuition fee, first instalment


Total fee


Contact us

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Contactperson for the course is:
Study Advisor