Service Marketing, Marketing Ethics and Sustainability C
15 credits
About the course
This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course is given and examined in English. 1. Service Marketing, 7.5 hp/credits, broadens your view of marketing and provides an understanding of service marketing theories and practice. A service dominant logic perspective on marketing is taken and themes included are service delivery, relationship marketing, service process design, servicescapes. 2. Marketing Ethics and Sustainability, 7.5 hp/credits, raises your awareness of ethical issues in a marketing context.
Scheman/Schedules. The schedule will be available one month before the course starts.
The course cannot be combined with Service Marketing and Marketing Ethics - an international perspective C 2FE124 in the same degree.
