The course aims to develop the student’s competencies and skills in identifying and analysing the organization's opportunities and problems from a marketing perspective. This is done both from a theoretical perspective based on marketing concepts, and partly through the application of marketing tools. The course is divided into the following themes: Market intelligence and strategic marketing: Organizations’ market environment, consumer behaviour and analytical tools such as market researches. Decisions on segmentation, differentiation and positioning as well as branding
Tools for value creating processes: Approaches used to create value together with the customer and attract and reach selected segments through the marketing mix and the tools for integrated marketing communication such as e-marketing.
Marketing from different perspectives: Marketing is discussed with regard to ethics, sustainability, and corporate social responsibility (CSR) This is achieved by approaching marketing from the perspectives of the organizations, the consumers and society at large.
The information below is only for exchange students
Starts
2 September 2024
Ends
31 October 2024
Study location
Umeå
Language
English
Type of studies
Daytime,
50%
Required Knowledge
General entry requirements and English 6, Mathematics 3b or 3c or Mathematics C, Civics 1b or 1a1+1a2
Selection
Students applying for courses within a double degree exchange agreement, within the departments own agreements will be given first priority. Then will - in turn - candidates within the departments own agreements, faculty agreements, central exchange agreements and other departmental agreements be selected.
Application code
UMU-A2400
Application
This application round is only intended for nominated exchange students. Information about deadlines can be found in the e-mail instruction that nominated students receive.
The application period is closed.
