This programme is intended for people who are interested in working with strategic marketing and specializing in consumer behavior and market analysis. After completing the education, you will be able to work with marketing activities at the strategic level. Sustainability and internationalization are an integral part of the educational environment. The programme is offered by the AACSB accredited Umeå School of Business, Economics and Statistics.
During the first year the main focus is on developing the knowledge in marketing through modules in marketing strategy and strategic planning, consumer behavior and market analysis. You will practically apply the knowledge developed during your studies. For example you will take part in developing a marketing plan for a company or an organization. During the first year you will have the opportunity to choose elective courses and internship.
During the second year you are given the opportunity to deepen your knowledge in one other area in the field of business administration. This year also includes a research method module and a module in current trends in business administration research. You will develop your writing, analysis and research skills through writing a master's thesis. During this year it is also possible to study abroad one semester.
You have the opportunity to do an internship in a company for ten weeks in Sweden or abroad. This possibility exists only at a few business schools in the country. You will arrange your internship yourself in a company you find interesting. The internship gives you a good opportunity to put theoretical knowledge into practice and gain valuable experience and new contacts.
Studying abroad is not only fun and challenging for you as a student but also a welcomed experience with future employers. Internationalization is an important area for us and we are working continuously to offer you as a student many opportunities for an adventure in Europe or further away on another continent.
We have about 70 partner universities, chiefly in Europe, but also in Brazil, India, China, Mexico, South Africa, Russia, and China - all of them selected especially for our students. Students who would like to study farther away can avail themselves of Umeå University's global agreement offering an opportunity to study in North America, Oceania, and Asia.
We have worked with sustainability in our education for many years by emphasizing social and environmental aspects as important complements to the economic perspective. Questions around sustainability get a whole lot bigger attention in today's firms and organizations and we lifted these questions up early in our educational programs. We are certified by the environmental management system ISO-14001 and we are members of the international networks PRME and GBSN.
The business school collaborates in many different ways with companies and organizations. For example internships, guest lectures, company visits, guest lectures, essay assignments and cases from companies.
Consumer Behavior, Market Analysis and Strategic Decision Making 30 cr.
Alternative A. Elective courses 30 cr. Alternative B. Elective courses 15 cr. and Master's thesis in Business Administration I 15 cr.
Current trends and a minor in Accounting/Finance/Management/Business Development 30 cr.
Alternative A. Master's thesis in Business Administration III 30 cr. Alternativ B. Elective course 15 cr. and Master's thesis in Business Administration II 15 cr.
For a more detailed overview see flow chart.
After completing the education, you can work as a marketing manager at large international companies and services organizations. You can work as a marketer, marketing executive, sales manager, project manager, business developer or researcher.
The programme's international character also provides good opportunities for a career abroad. The programme gives you eligibility to apply for PhD positions.
The first selection criteria is the GMAT (Graduate Management Admissions Test) result. If you have no GMAT result you are still eligible to apply for the program but will be ranked after applicants with a GMAT result and according to the number of academic credits you have. The GMAT result must be sent from ETS, our institution code is 81Q-GG-68. Ask for a GMAT Score Report Request Form, complete it and return it to the test administrator. This will ensure that your GMAT score is sent directly to the University.Close
No, none of those documents are required. If you send them anyway they will not be considered.Close
During the elective semester you can study any subject at any level as long as it is university level courses. You also have to meet the eligibility requirements of the course.
You are however only guaranteed a seat at courses given full-time on campus in the following subjects: Business Administration, Economics, Statistics, Law and Economic History.
You can see all courses available in English at the whole university here:
Write for example "business administration spring" to find all the courses offered in the subject Business Administration during the spring (the elective semester is in the spring).
Check the type of studies (full-time for a guaranteed seat) and eligibility requirements.Close