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Master's Programme in Marketing

  • Number of credits 120 credits

This programme is intended for people who are interested in working with strategic marketing and specializing in consumer behaviour and market analysis. After completing the education, you will be able to work with marketing activities at the strategic level. Sustainability and internationalization are an integral part of the educational environment.

Admitted to the programme

Here you will find everything you need to know before the programme starts.

The programme is offered by the AACSB accredited Umeå School of Business, Economics and Statistics.

While studying

During the first year the main focus is on developing the knowledge in marketing through modules in marketing strategy and strategic planning, consumer behaviour and market analysis. You will practically apply the knowledge developed during your studies. For example you will take part in developing a marketing plan for a company or an organization. During the first year you will have the opportunity to choose elective courses and internship.

During the second year you are given the opportunity to deepen your knowledge in one other area in the field of business administration. This year also includes a research method module and a module in current trends in business administration research. You will develop your writing, analysis and research skills through writing a master's thesis. During this year it is also possible to study abroad one semester.

 

We integrate competencies in our programmes

In our programmes and courses we focus on competencies that are needed for your future professional life.

Applies to all Master's Programmes in Business Administration

Internship

You have the opportunity to do an internship for ten weeks in Sweden or abroad. This possibility is only available at a few business schools in the country. The internship gives you a good opportunity to put theoretical knowledge and experience into practice and show off your skills to potential employers. You will arrange your internship yourself in a company you find interesting. This way you are able to find an internship position that meets your expectations and provides more opportunities for you to use the internship as an entry to the labour market.

Studies abroad

Studying abroad is not only fun and challenging for you as a student but also a welcomed experience with future employers. Internationalization is an important area for us and we are working continuously to offer you as a student many opportunities for an adventure in Europe or further away on another continent. In our programmes you therefore have the opportunity for studies abroad for a semester or two.

We have about 60 partner universities, mainly in Europe, but also in Brazil, India, Mexico, South Africa, Russia, and China - all of them selected especially for our students. Students who would like to study farther away can avail themselves of Umeå University's university-wide agreements in North America, Oceania, and Asia.

Read more about studies abroad

Sustainability perspective all the more important

Sustainability get a whole lot bigger attention in today's firms and organizations and we lifted these questions up early in our educational programmes. Together with our students are we working for a more sustainable business school and to revise the courses to improve the education about, and for, sustainable development at the program. Our work on sustainability takes as a starting point the 17 sustainable development goals and Agenda 2030.

We are certified by the environmental management system ISO 14001 and we are members of the international networks GBSN, PRME and SDSN.

Read more about our work on sustainability

Corporate connections

The business school collaborates in many different ways with companies and organizations. For example internships, guest lectures, company visits, guest lectures, essay assignments and cases from companies.

As a student you might perhaps do an internship with one of our corporate partners. Professionals outside the university are invited as guest lecturers and teachers. Our researchers will in turn contribute with new knowledge to society. A group of advisors consisting of corporate and community representatives are also linked to the business school and they contribute with their knowledge and experience.

Continued studies

You are eligible for doctoral studies after the two years programme with a Degree of Master of Science (120 credits). You are also eligible for doctoral studies if you chose to end the programme already after one year with a Degree of Master of Science (60 credits).

Programme overview

Semester 1
Consumer Behavior, Market Analysis and Strategic Decision Making 30 cr.

Semester 2
Alternative A. Elective courses 30 cr. Alternative B. Elective courses 15 cr. and Master's thesis in Business Administration I 15 cr.

Semester 3
Current trends and a minor in Accounting/Finance/Management/Business Development 30 cr.

Semester 4
Alternative A. Master's thesis in Business Administration III 30 cr. Alternativ B. Elective course 15 cr. and Master's thesis in Business Administration II 15 cr.

For a more detailed overview see flow chart.

Career opportunities

After completing the education, you can work as a marketing manager at large international companies and services organizations. You can work as a marketer, marketing executive, sales manager, project manager, business developer or researcher.

The programme's international character also provides good opportunities for a career abroad. The programme gives you eligibility to apply for PhD positions.

Degree

The programme leads to a Degree of Master of Science (120 credits), Major: Business Administration, Specialisation: Marketing.
It is also possible to end the programme after one year with a Degree of Master of Science (60 credits), Major: Business Administration, Specialisation: Marketing.
Both degrees are on advanced level.

Common questions

Manager of the programme is Galina Biedenbach.

Contact us

Please be aware that the University is a public authority and that what you write here can be included in an official document. Therefore, be careful if you are writing about sensitive or personal matters in this contact form. If you have such an enquiry, please call us instead. All data will be treated in accordance with the General Data Protection Regulation.

Contactperson for the programme is:
Monika Larsson