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Master's Programme in Marketing

You have been admitted to the Master's Programme in Marketing at Umeå School of Business, Economics and Statistics, Umeå University. My name is Gisela Taube Lyxzén and I am the Programme Advisor. On this page you will find important information that will be useful, please read it carefully. If you have any questions concerning the programme, you can use the contact form below. I wish you a warm welcome to the programme and hope that you will enjoy your studies here in Umeå!

How to start

  • 1. Your offer

    You have been admitted. If you want to keep your place (seat), you do not have to reply to your offer.

    If you do not want to keep your place you should decline your offer by logging in to 'My pages' on, and follow the instructions. You should click "I wish to decline this offer" next to the course or programme you want to decline.

    If you see "Reserve" next to your course or programme in the Notification of selection results, this means that you've been placed on a waiting list for that course/programme.

    Support for students with disabilities

    If you are in need of special support due to disability, you should apply for that in good time before you start your studies. Find more information about support for studying with disabilities.

  • 2. Register on the programme

    Registration takes place when the semester starts in the beginning of September 2019.

  • 3. Programme start

    2nd of September 2019

    Time: According to the schedule

    The schedule for the first module in the programme will be published at least a month before the course starts at the website mentioned above.

    There will be a special information meeting for all International Students at USBE Tuesday the 27th of August at 2 p.m. in the Humanities Buildning lecture hall G.

    The schedule for the Orientation Course for international students (starting 28th of August) will be found here.

    The Business Student section of The Student Union, HHUS, will arrange an welcome and teambuildning activity for all newly admitted students at both undergraduate and master programs starting the 28th of August. For further information see their webbpage HHUS

    The semester with lectures start the 2nd of September.

    You will be allowed to arrive one week late (although it is not recommended).

    If you arrive at the Business School before 4.30 p.m. Monday the 9th of September you will still have a seat at the program. If you arrive later you will no longer have a seat at the program and will have to return home as your residence permit will be revoked. No late arrival is permitted.


About the programme

  • Information about the programme

    For more information about the Master's program in Marketing please see the program web page and the program syllabus.

    We have gathered all information that you will need during your time here at USBE on our website (USBE=Umeå School of Business and Economics).

    At the "Student web of USBE"  you will find information about schedules, exams, internship, thesis, studies abroad, degrees and career.
    (Click on the MENU at the top rigth hand corner of the webpage to access the different information).

    We have started a facebook group for all newly admitted students to this program. An e-mail with a link to the group has been sent out. If you have not received it and wish to join the group contact me.

    You are welcome to contact me by filling in the contact form below.

  • Information about the course for the first semester

    During the first semester of the programme you will study a 30 credit course called "Consumer Behavior, Market Analysis and Strategic Decision Making D".

    The course syllabus with the expected learning outcomes and literature list is one and the same for the whole course (= the 1st semester). Your will study the course from the 2nd of September until the 19th of January.

    The course syllabus can be found here (It will be updated by the end of June).

    The course "Consumer Behavior, Market Analysis and Strategic Decision Making D D 30 credits" consists of four different modules that you study for five weeks each in sequence.

    The first module is called "Marketing Strategy 7,5 credits".

  • Information about the first module

    You will find the schedule for the first module in the programme,
    "Marketing Strategy", 7,5 credits, published at least a month before the start of the course here.

    Each module has a separate schedule that will be published one month before the start of the module.

    We use an educational plattform for this module called Cambro.

    In Cambro you will find all the information you need for this module such as the  instructions for assignments, list of module participants and messages from the teacher.

    Remember that in order to start the first course and first module of that course you must first be registered. This will be done late August or early September.


New at Umeå University

  • Checklist for admitted students

    Follow this simple list of things to complete your enrolment at Umeå University. It includes: how to secure housing, getting a residence permit (for citizens from outside the EU/EEA and Switzerland), tuition payment (if applicable), travel directions and more.

    To the checklist for newly admitted Students

  • Recommended arrival times

    International students are recommended to arrive at least a few days before the start of the regular term, preferably prior to the Orientation. If you fail to arrive on time, you have to contact the study counselor as soon as possible, but not later than one week ahead of the course start, or you may not be able to register for the programme.

    If you will have housing through the International Housing Office you will receive information about your arrival in your offer of housing.

    Don't forget - Umeå has cold winters, so pack accordingly with a warm jacket, warm shoes, gloves and hat.

  • Orientation

    Moving to a new country with an unfamiliar language, culture and customs can be a challenge. We would like to help you and ease that challenge so that you can focus on your studies. Therefore, we would like to offer you the possibility to take part in our Orientation, which begins before the start of each term.

    More about the Orientation this term.

  • Activate your user account

    As a new student, you need to activate your user account approximately two weeks prior to the term start in order to, for instance:

    • access the internet in computer labs and the university's wireless network
    • register for courses
    • submit assignments and verify your study results
    • access your student e-mail

    If you are a new student, you will automatically receive a user account when you are admitted, but you will need to activate it for it to function properly. You will not be able to activate it until approximately two weeks prior to the term start.

    I want to learn more about my user account (Umu-id)

    For exchange students
    If you are an exchange student, you will receive information on arrival about how to activate your account.

    Help! It's not working
    If you are having problems activating your account or logging in, please contact our Servicedesk. You will find answers to common questions, and can submit enquiries.

  • Get your UmU card

    When you are on Campus Umeå, Umeå Arts Campus or Campus Örnsköldsvik, you will need a UmU card. The card has the following functions:

    • building access
    • borrowing card for the University Library system
    • copying and printing card, with a cashless payment system

    About one week after you have activated your user account, you will receive an e-mail about how to apply for the UmU card. It will be send to your student e-mail account (, so remember to test logging in to confirm that it works.

    How the UmU card functions

  • Welcome fair

    Save the date!

    Are you starting at Umeå University in autumn 2019? Keep track of what the University and Umeå has to offer you as a new student. Attend our Welcome Fair on September 5th!

    Welcome Fair autumn 2019


  • Join a student union

    There are three student unions at Umeå University:

    • Umeå Student Union
    • Umeå Student Union of Science and Technology
    • Umeå Medical Sciences Student Union.

    They are actively involved so that fellow students have a high quality of education, good working environment, and fun leisure time.

    Become a member of a student union!

  • The website for current students

    The website for current students has all sorts of information about services, support, legal and practical matters at Umeå University. You can sign in to the Cambro and Moodle learning platforms, see your schedule and course overview, register for a course, get a study certificate, apply for a degree or sign up for an examination.

    Student life begins here


Contact us

Please be aware that the University is a public authority and that what you write here can be included in an official document. Therefore, be careful if you are writing about sensitive or personal matters in this contact form. If you have such an enquiry, please call us instead. All data will be treated in accordance with the General Data Protection Regulation.