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Syllabus:

New Product Innovation D, 7.5 Credits

Swedish name: New Product Innovation D

This syllabus is valid: 2015-01-12 valid to 2016-01-17 (newer version of the syllabus exists)

Course code: 2FE205

Credit points: 7.5

Education level: Second cycle

Main Field of Study and progress level: Business Administration: Second cycle, has only first-cycle course/s as entry requirements

Grading scale: Three-grade scale

Responsible department: Business Administration

Established by: Rector of Umeå School of Business and Economics, 2014-06-04

Contents

The aim of the course is to explore the challenges and benefits of providing solutions to customer needs by studying innovation from a new product development and marketing perspective. The focus is to enhance students’ understanding of factors affecting the implementation of strategic plans by highlighting methods for managing the new product development process. The course design covers the different stages of the development process all the way to positioning and market entry strategies, as well as including aspects like design, internal versus open innovation approach, platform/modular thinking, rapid prototyping, and mass customization.
 

Expected learning outcomes

Expected learning outcomes

  • Identify and analyse the strategic elements of new product innovation, e.g., the process, different functions, and individual roles.
  • Assess and evaluate advantages and disadvantages with an internal versus open innovation approach.
  • Create and test viable product concepts using appropriate assessment techniques.
  • Assess the challenges and opportunities associated with the launch of a new product.
  • Propose a framework suitable for the management of new product innovation processes.

 

Required Knowledge

Courses in Business Administration (75 ECTS) At Basic level (A-level) and Intermediate level (B-level) a minimum of 60 ECTS in Management, Marketing, Accounting and Finance courses. At the C-level (Bachelor), a minimum 15 ECTS.

Proficiency in English equivalent to Swedish upper secondary course English B (IELTS (Academic) with a minimum overall score of 6.5 and no individual score below 5.5. TOEFL PBT (Paper-based Test) with a minimum score of 575 and a minimum TWE score of 4.5). TOEFL iBT (Internet-based Test) with a minimum score of 90 and a minimum score of 20 on the Writing Section)

Form of instruction

Principal methods of instruction are lectures, seminars, and case assignments. The design of the course allows students to attend lectures, and discuss cases in groups of four to five participants. When appropriate, guest speakers will be invited to describe practical dimensions of the product development processes.
The students will practice decision-making, and suggest solutions to challenges in the product development process when working with the case assignments. It is the student's responsibility to come prepared for lecture, cases, seminars, and to participate actively in discussions.
 

Examination modes

The examination of this course will be based upon the student’s active participation in seminars, a written comprehensive individual exam and successful completion of group coursework as assigned.
The examination, therefore, consists of:

  • An individual written comprehensive exam.
  • Written project reports (in groups) presented at compulsory seminars.
  • Attendance at seminars (compulsory)

In order to pass the course, the student must complete all parts of the examination i.e. reach 50% of the points of each part. To receive the grade pass with distinction, the student must reach at least 75% of the total points on the course.

The following grading system will be used:
Pass with distinction (Väl godkänd, VG, 75% or more),
Pass (Godkänd, G, 50% or more)
Fail (Underkänd, U, less than 50%).

Grades on the course are awarded when the student has passed all examinations and compulsory course elements.
 
To receive the grade Pass with distinction (VG) in the 30 ECTS course consisting of four modules of the same size, the student must have achieved Pass with distinction (VG) in at least three out of four modules. In other courses Pass with distinction (VG) is given when the student has achieved at least 75% of the total weighted points.

A student who does not pass at the time of the written examination will be offered an opportunity to sit a further examination within a month. Beyond that, additional examination opportunities normally arise every academic year, one week prior to the start of the autumn term.
 
In case of failure on seminar participation or individual and group assignments, compensating assignments must be completed in accordance with instructions given, no later than two weeks after the completion of the module. If the form of examination does not permit repetition other forms of re-examination may be used.

When a student has failed an examination on two occasions, he or she has a right to have another grading teacher. A written request for an alternative examiner should be handed to the director of studies no later than two weeks before the next examination opportunity.

If a student fails to present a photo ID at the occasion of a written examination cannot have his or her results registered.

A student who has passed an examination can not redo the examination to get a higher grade.

Rules and regulations concerning the production of academic texts and correct referencing will be applicable to all written assignments. (see instructions in the thesis manual, Thesis Writing in Business Administration). Urkund records may be used for control.

The lectures are designed to facilitate students towards achieving expected learning outcomes and can explain, supplement and provide contrast to the course literature and other relevant course materials.

 

Other regulations

Academic credit transfers are according to the University credit transfer regulations.

Literature

Valid from: 2015 week 3

Literature

Kahn Kenneth B.
The PDMA handbook of new product development
3rd ed. : Hoboken, N.J. : Wiley : cop. 2013 : xii, 492 p. :
ISBN: 9780470648209 (hbk.) :
Mandatory
Search the University Library catalogue

5-6 vetenskapliga artiklar kommer att ingå.

Course reference literature

Umeå School of Business and Economics (latest edition). Thesis writing in Business Administration. Thesis manual. Umeå: Umeå University. Retrieved from: http://www.usbe.umu.se/english/dept/fek/for-our-students/theses/thesis-manual/