Main Field of Study and progress level:
Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Three-grade scale
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2019-06-20
Required Knowledge
English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2
Literature
Valid from:
2019 week 34
Marknadsföring : teori, strategi och praktik Kotler Philip, Armstrong Gary, Parment Anders 2 uppl. : Harlow : Pearson : 2017 : xx, 493 s. : ISBN: 978-1-292-21113-8 Mandatory Search the University Library catalogue
Projektledning Hallin Anette, Karrbom Gustavsson Tina 2., [uppdaterade] uppl. : Stockholm : Liber : 2015 : 243 s. : ISBN: 978-91-47-11480-1 Mandatory Search the University Library catalogue
Løwe Nielsen Suna Entrepreneurship in theory and practice : paradoxes in play Second edition. : Cheltenham, Glos : Edward Elgar Publishing Limited : [2017] : xxviii, 334 pages : ISBN: 1785364456 Mandatory Search the University Library catalogue Reading instructions: ISBN 9781785364471
Den nya ekonomistyrningen Ax Christian, Johansson Christer, Kullvén Håkan 5., [omarb.] uppl. : Stockholm : Liber : 2015 : 547 s. : ISBN: 978-91-47-11095-7 Mandatory Search the University Library catalogue
Den nya ekonomistyrningen. : Övningsbok Ax Christian, Kullvén Håkan 5. [omarb.] uppl. : Stockholm : Liber : 2015 : 323 s. : ISBN: 9789147110964 Mandatory Search the University Library catalogue
