Dr. Jan-Erik Jaensson has been involved extensively in research, consultancy, and management in Sweden and Tanzania. Out of these engagements, he has researched and published on; market orientation, customer satisfaction, innovation, entrepreneurial orientation, and tourist business development. For decades, he has also been engaged in research capacity building at the University of Dar es Salaam Business School and at the Open University of Tanzania. Furthermore, he was the Chief Editor of the Pan-African Journal of Business Management (PAJBM) from 2014 until 2021 and the Vice-President for Communication and PR at the International Academy of African Business and Development (IAABD), and he is a reviewer for many international academic journals.