Umeå is a clean and green city in Northern Europe, where people and businesses respect the beautiful northern landscape and really care about protecting the environment.
The city’s green credentials are underlined by the fact Umeå is known as the "City of Birches". Almost 3000 birch trees were planted along the city’s wide avenues following a devastating fire that destroyed large parts of the city back in 1888.
As one of the fastest growing cities in Sweden, Umeå successfully manages to balance its environmental commitments with its trade and industry ambitions, attracting some of the world’s most creative and enterprising businesses to the region. The city has tremendous IT know-how and IT and communications industries are particularly well established here.