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Syllabus:

Develope Business, 30 credits

The course is discontinued

Swedish name: Att utveckla en affärsverksamhet
This syllabus is valid: 2012-08-27 and until further notice
Course code: 2FE142
Credit points: 30
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has less than 60 credits in first-cycle course/s as entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Business Administration

Required Knowledge

Field eligibility description 5

Literature

Valid from: 2012 week 35

Trott Paul
Innovation management and new product development
5th ed. : Harlow, England : Financial Times/Prentice Hall : cop. 2012 : 620 s. :
ISBN: 978-0-273-73656-1 (pbk.)
Mandatory
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Foundations of marketing
Fahy John, Jobber David
4. ed. : London : McGraw-Hill Higher Education : 2012 : s. :
ISBN: 978-0-07-713701-4 (pbk.)
Mandatory
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Palm Lars
Kommunikationsplanering : en handbok på vetenskaplig grund
Lund : Studentlitteratur : 2006 : 185 s. :
http://www.studentlitteratur.se/omslagsbild/artnr/31559-01/height/320/width/320/bild.jpg
ISBN: 91-44-03255-2
Mandatory
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Selling and sales management : David Jobber and Geoff Lancaster
Jobber David, Lancaster Geoffrey
9th ed. : Harlow : Pearson : 2012 : xx, 565 p. :
ISBN: 0-273-76265-6
Mandatory
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Handelshögskolan Umeå Universitet (Senaste upplagan)
Uppsatsskrivande i Företagekonomi. Uppsatsmanual.
Företagsekonomi :

Walkenbach John
Excel 2010 bible
Indianapolis, IN : Wiley Publishing : c2010. : xliv, 1006 p. :
ISBN: 978-0-470-47487-7
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