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Syllabus:

Marketing, 7.5 credits

Swedish name: Marknadsföring
This syllabus is valid: 2013-01-14 valid to 2014-01-12 (newer version of the syllabus exists)
Course code: 2FE158
Credit points: 7.5
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Pass with distinction, Pass with merit, Pass, Pass with distinction, Pass, Fail
Responsible department: Business Administration

Required Knowledge

Field eligibility description 8

Literature

Valid from: 2012 week 35

Foundations of marketing
Fahy John, Jobber David
4. ed. : London : McGraw-Hill Higher Education : 2012 : s. :
ISBN: 978-0-07-713701-4 (pbk.)
Mandatory
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Handelshögskolan Umeå universitet Senaste upplagan
Uppsatsskrivande i företagsekonomi. Uppsatsmanual
Företagsekonomi :

Backman Jarl
Rapporter och uppsatser
2., uppdaterade [och utök.]. uppl. : Lund : Studentlitteratur : 2008 : 223 s. :
ISBN: 978-91-44-04826-0
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Walkenbach John
Excel 2010 bible
Indianapolis, IN : Wiley Publishing : c2010. : xliv, 1006 p. :
ISBN: 978-0-470-47487-7
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