Business Administration A SM, 30 credits
Required Knowledge
English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2Literature
Valid from: 2015 week 34
Service management och marknadsföring
: kundorienterat ledarskap i servicekonkurrensen
Grönroos Christian, Gylldorff Lars, Holmqvist Anna
2. uppl. :
Malmö :
Liber :
2008 :
448 s. :
Omslagsbild
ISBN: 978-91-47-08861-4
Mandatory
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Foundations of marketing
Fahy John, Jobber David
4. ed. :
London :
McGraw-Hill Higher Education :
2012 :
s. :
ISBN: 978-0-07-713701-4 (pbk.)
Mandatory
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Organization theory
: a practice-based approach
Eriksson-Zetterquist Ulla, Müllern Tomas, Styhre Alexander
Oxford :
Oxford University Press :
cop. 2011 :
305 s. :
ISBN: 0199569304 (hft.)
Mandatory
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Northouse Peter Guy
Leadership
: theory and practice
6. ed. :
Thousand Oaks :
SAGE :
cop. 2013 :
xviii, 485 p. :
ISBN: 978-1-4522-0340-9
Mandatory
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Handelshögskolan Umeå Universitet
Uppsatsskrivande i Företagekonomi. Uppsatsmanual.
Företagsekonomi (senaste upplagan) :
Backman Jarl
Rapporter och uppsatser
2., uppdaterade [och utök.]. uppl. :
Lund :
Studentlitteratur :
2008 :
223 s. :
ISBN: 978-91-44-04826-0
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Walkenbach John
Excel 2010 bible
Indianapolis, IN :
Wiley Publishing :
c2010. :
xliv, 1006 p. :
ISBN: 978-0-470-47487-7
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