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Syllabus:

Marketing A1:1, 7.5 credits

The course is discontinued from 2024-02-29

Swedish name: Marknadsföring A1:1
This syllabus is valid: 2022-08-01 and until further notice
Course code: 2FE230
Credit points: 7.5
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2022-05-12

Required Knowledge

General entry requirements and English 6/level 2, Mathematics 3b or 3c or Mathematics Further level 1b or 1c or Mathematics C, Civics 1b or 1a1+1a2/level 1b or 1a1+1a2

Literature

Valid from: 2022 week 31

Marknadsföring : Teori och tillämpningar
Kotler Philip
3 : [2022] :
ISBN: 9781292404530
Mandatory
Search the University Library catalogue

Uppsatsskrivande i Företagekonomi. Uppsatsmanual.
Handelshögskolan Umeå Universitet
Företagsekonomi (senaste upplagan) :