Main Field of Study and progress level:
Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Three-grade scale
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2021-05-27
Required Knowledge
English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2
Literature
Valid from:
2021 week 34
Grönroos Christian Service Management och marknadsföring : kundorienterat ledarskap i servicekonkurrensen 3., [utök. och uppdaterade] uppl. : Stockholm : Liber : 2015 : 456 s. : ISBN: 9789147112425 Mandatory Search the University Library catalogue
Marknadsföring : teori, strategi och praktik Kotler Philip, Armstrong Gary, Parment Anders 2 uppl. : Harlow : Pearson : 2017 : xx, 493 s. : ISBN: 978-1-292-21113-8 Mandatory Search the University Library catalogue
Combe Colin Introduction to management Oxford : Oxford University Press : [2014] : xxvii, 624 pages : ISBN: 9780199642991 Mandatory Search the University Library catalogue
Northouse Peter Guy Leadership : theory and practice Ninth edition : Los Angeles : SAGE : 2022 : 495, 52, 21 sidor : ISBN: 978107840917 Mandatory Search the University Library catalogue
