Syllabus:

Marketing IVP, 7.5 Credits

Swedish name: Marknadsföring IVP

This syllabus is valid: 2018-08-20 valid to 2019-08-18 (newer version of the syllabus exists)

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Syllabus for courses starting after 2024-08-19

Syllabus for courses starting between 2023-07-31 and 2024-08-18

Syllabus for courses starting between 2022-08-01 and 2023-07-30

Syllabus for courses starting between 2021-08-23 and 2022-07-31

Syllabus for courses starting between 2019-08-19 and 2021-08-22

Syllabus for courses starting between 2018-08-20 and 2019-08-18

Syllabus for courses starting before 2018-08-19

Course code: 2FE225

Credit points: 7.5

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements

Grading scale: Pass with distinction, Pass, Fail

Responsible department: Business Administration

Established by: Rector of Umeå School of Business and Economics, 2017-10-26

Revised by: Rector of Umeå School of Business and Economics, 2018-05-31

Required Knowledge

Mathematics 2a/2b/2c, Civics 1b/1a1+1a2, or Mathematics B, Civics A

Literature

Valid from: 2018 week 34

Marknadsföring : teori, strategi och praktik
Kotler Philip, Armstrong Gary, Parment Anders
2 uppl. : Harlow : Pearson : 2017 : xx, 493 s. :
ISBN: 978-1-292-21113-8
Mandatory
Search the University Library catalogue

Walkenbach John
Excel 2016 Bible
Wiley :

Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :
https://www.umu.se/student/handelshogskolan/uppsatser-och-examensarbeten/#info5