It is not without reason that our current age is sometimes referred to as the media age. According to Mediebarometern 2020, the average Swede consumes 7 hours of media daily. The most frequently accessed media types are radio, tv, music, and social media (video games were not included in the study).
At the same time, media lends itself well to AI applications: There is a huge abundance of digital data, a large part of which consists of text and images, two modalities where generative models such as GPT3 and DALLE have proved particularly successful. There are also strong commercial interests to motivate investments in new products and formats. It stands to reason then, that if AI comes to be widely adopted by the Media industry, and we spend almost half of our waking time on Media, then advances in Media AI are likely to have a pronounced impact on our daily lives.
In this Community Reference Meeting, we discuss how AI is being put to use in different media sectors, what helps and hinders the technological uptake and what are potential consequences for people and for society.
Public and private stakeholders interested in AI developments in media are welcome to participate. WASP-HS - The Wallenberg AI, Autonomous Systems and Software Program - Humanities and Society, brings together researchers from nine Swedish universities and is coordinated by Umeå University. As a participant, you will have the opportunity to learn more about the challenges and at the same time take part in the latest research developments in order to identify opportunities for collaboration.