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Umeå University
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Moa Eriksson Krutrök

Research qualifications: Docent
0000-0003-3665-2476

Contact

E-mail
moa.eriksson@umu.se
Phone
+46 90 786 80 13

Works as

Affiliation
Associate professor at Department of Sociology
Location
Hus Y, Beteendevetarhuset & Norra beteendevetarhuset Mediagränd 14, Beteendevetarhuset, Umeå universitet, 901 87 Umeå
The rise of war influencers: creators, platforms, and the visibility of conflict zones
Platforms & Society, Sage Publications 2025, Vol. 2 : 1-18
Divon, Tom; Eriksson Krutrök, Moa
When wars go viral
Utpost, Umeå: Utrikespolitiska föreningen 2025, Vol. 2024/2025 : 15-17
Eriksson Krutrök, Moa
Digital death humour: exploring the role of humour in death-related content on TikTok
Omega
Eriksson Krutrök, Moa
Memifiering av akademisk prekäritet: gemenskapsbyggande för unga kvinnliga forskare på TikTok
TikTok: kulturella perspektiv, Lund: Lunds universitet 2025 : 151-168
Eriksson Krutrök, Moa
"The algorithm loves the war": ambivalent visibility in content creator practices during war
Continuum. Journal of Media and Cultural Studies
Heřmanová, Marie; Eriksson Krutrök, Moa; Divon, Tom
Influencer responsibility in practice: The role of instagram debates for individualised politics during the covid-19 pandemic
European Journal of Cultural Studies, Sage Publications 2025, Vol. 28, (3) : 793-810
Vikøren Andersen, Ida; Eriksson Krutrök, Moa; Arnesson, Johanna
The 'playful trauma' bringing war to your social feeds
The Globe and Mail, (2024-12-13)
Divon, Tom; Eriksson Krutrök, Moa
Playful trauma: TikTok creators and the use of the platformed body in times of war
Social Media + Society, Sage Publications 2024, Vol. 10, (3) : 1-15
Divon, Tom; Eriksson Krutrök, Moa
TikTok memes of grief: playfulness and dark humour in youth digital grief narratives
The Routledge international handbook of child and adolescent grief in contemporary contexts, Routledge 2024 : 286-294
Eriksson Krutrök, Moa
Apartheid in the digital outdoors?: An analysis of the Instagram content of outdoor brands in the US, UK and Scandinavia
Journal of Leisure Research
Graham, James; Eriksson Krutrök, Moa
Researching digital media and society
London: Sage Publications 2024
Lindgren, Simon; Eriksson Krutrök, Moa
Greenfluencers and environmental advocacy: Sustainability representations and appeals to action in content by Scandinavian influencers
Influencer politics: at the intersection of personal, political, and promotional, Berlin; Boston: Walter de Gruyter 2024 : 105-120
Vikøren Andersen, Ida; Eriksson Krutrök, Moa
TikTok(ing) Ukraine: meme-based expressions of cultural trauma on social media
Media and the war in Ukraine, New York: Peter Lang Publishing Group 2023 : 119-136
Divon, Tom; Eriksson Krutrök, Moa
Generation Z föredrar att följa kriget på Tiktok
Göteborgs-Posten
Eriksson Krutrök, Moa
“please. do. not. share. videos. share. cats.”: Counteracting terrorist and violent extremist content on twitter during terrorist attacks
Journalism and Media, MDPI 2023, Vol. 4, (1) : 364-376
Eriksson Krutrök, Moa
Through a white lens: Black victimhood, visibility, and whiteness in the Black Lives Matter movement on TikTok
Information, Communication and Society, Routledge 2023, Vol. 26, (10) : 1996-2014
Eriksson Krutrök, Moa; Åkerlund, Mathilda
Debatt: Invasionen av Ukraina – världens första Tiktok-krig
Dagens Industri
Eriksson Krutrök, Moa
"It's not dark humor if it's not your trauma – you're just bad people": The exploitative nature of TikTok meme cultures
Flow
Eriksson Krutrök, Moa
Memeifying academic work precarity: community building of female early-career scholars on TikTok
Kulturella perspektiv - Svensk etnologisk tidskrift, Föreningen Kulturella perspektiv 2022, Vol. 31
Eriksson Krutrök, Moa
Social media amplification loops and false alarms: towards a sociotechnical understanding of misinformation during emergencies
The Communication review, Taylor & Francis 2022, Vol. 25, (2) : 81-95
Eriksson Krutrök, Moa; Lindgren, Simon
Algorithmic Closeness in Mourning: Vernaculars of the Hashtag #grief on TikTok
Social Media + Society, Sage Publications 2021, Vol. 7, (3)
Eriksson Krutrök, Moa
Digital aftermaths of terror: reactions to terrorist attacks on twitter
Akademiska avhandlingar vid Sociologiska institutionen, Umeå universitet
Eriksson Krutrök, Moa
Continued contexts of terror: analyzing temporal patterns of hashtag co-occurrence as discursive articulations
Social Media + Society, Sage Publications 2018, Vol. 4, (4)
Eriksson Krutrök, Moa; Lindgren, Simon
Pizza, beer and kittens: negotiating cultural trauma discourses on Twitter in the wake of the 2017 Stockholm attack
New Media and Society, Sage Publications 2018, Vol. 20, (11) : 3980-3996
Eriksson, Moa
Managing collective trauma on social media: the role of Twitter after the 2011 Norway attacks
Media Culture and Society, Sage Publications 2016, Vol. 38, (3) : 365-380
Eriksson, Moa
Divided attention: Exploring socio-technical factors in responses to terror on Twitter
Eriksson Krutrök, Moa; Lindgren, Simon; Merrill, Samuel
Memeing the moniker: the stickiness of gang myths in Swedish news legacy media and TikTok
Eriksson Krutrök, Moa; Mitchell, Jeffrey
View publications in DiVA