Business Administration A45, 30 credits
The course is discontinued
Required Knowledge
Field eligibility description 4Literature
Valid from: 2012 week 35
Marknadsföring i tjänsteekonomin
Echeverri Per, Edvardsson Bo
2., [rev.] uppl. :
Lund :
Studentlitteratur :
2012 :
456 s. :
ISBN: 978-91-44-05974-7
Mandatory
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Foundations of marketing
Fahy John, Jobber David
4. ed. :
London :
McGraw-Hill Higher Education :
2012 :
s. :
ISBN: 978-0-07-713701-4 (pbk.)
Mandatory
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Understanding and managing organizational behavior
George Jennifer M., Jones Gareth R.
6th ed., International ed. :
Boston, Mass. :
Pearson Education :
c2012, tr. 2011 :
670 p. :
ISBN: 978-0-273-75379-7 (pbk.)
Mandatory
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DuBrin Andrew J.
Principles of leadership
7th ed., International ed. :
Mason, Ohio :
South-Western :
2012. :
1 v. :
ISBN: 978-1-133-43529-7 (pbk.)
Mandatory
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Handelshögskolan Umeå Universitet
Uppsatsskrivande i Företagekonomi. Uppsatsmanual.
Företagsekonomi (senaste upplagan) :
Backman Jarl
Rapporter och uppsatser
2., uppdaterade [och utök.]. uppl. :
Lund :
Studentlitteratur :
2008 :
223 s. :
ISBN: 978-91-44-04826-0
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Walkenbach John
Excel 2010 bible
Indianapolis, IN :
Wiley Publishing :
c2010. :
xliv, 1006 p. :
ISBN: 978-0-470-47487-7
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