Syllabus:
Marketing, 7.5 credits
Swedish name:
Marknadsföring
This syllabus is valid:
2021-08-23
valid to
2022-07-31
(newer version of the syllabus exists)
Syllabus for courses starting between 2021-08-23 and 2022-07-31
Course code:
2FE158
Credit points:
7.5
Education level:
First cycle
Main Field of Study and progress level:
Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale:
Pass with distinction, Pass with merit, Pass, Pass with distinction, Pass, Fail
Responsible department:
Business Administration
Revised by:
Rector of Umeå School of Business and Economics, 2021-05-27
Required Knowledge
English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2Literature
Valid from: 2021 week 34
Marknadsföring
: teori, strategi och praktik
Kotler Philip, Armstrong Gary, Parment Anders
2 uppl. :
Harlow :
Pearson :
2017 :
xx, 493 s. :
ISBN: 978-1-292-21113-8
Mandatory
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