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Syllabus:

Marketing, 7.5 credits

Swedish name: Marknadsföring
This syllabus is valid: 2023-07-31 valid to 2024-08-18 (newer version of the syllabus exists)
Course code: 2FE158
Credit points: 7.5
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Pass with distinction, Pass with merit, Pass, Pass with distinction, Pass, Fail
Responsible department: Business Administration
Revised by: Dean of Umeå School of Business, Economics and Statistics, 2023-05-17

Required Knowledge

General entry requirements and English 6/level 2, Mathematics 3b or 3c or Mathematics Further level 1b or 1c or Mathematics C, Civics 1b or 1a1+1a2/level 1b or 1a1+1a2

Literature

Valid from: 2023 week 31

Kotler Philip
Marknadsföring : Teori och tillämpningar
3 : [2022] :
ISBN: 9781292404530
Mandatory
Search the University Library catalogue

Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :