Syllabus:
Marketing IVP, 7.5 credits
Swedish name:
Marknadsföring IVP
This syllabus is valid:
2018-08-20
valid to
2019-08-18
(newer version of the syllabus exists)
Syllabus for courses starting between 2018-08-20 and 2019-08-18
Course code:
2FE225
Credit points:
7.5
Education level:
First cycle
Main Field of Study and progress level:
Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale:
Pass with distinction, Pass, Fail
Responsible department:
Business Administration
Established by:
Rector of Umeå School of Business and Economics, 2017-10-26
Revised by:
Rector of Umeå School of Business and Economics, 2018-05-31
Required Knowledge
Mathematics 2a/2b/2c, Civics 1b/1a1+1a2, or Mathematics B, Civics ALiterature
Valid from: 2018 week 34
Marknadsföring
: teori, strategi och praktik
Kotler Philip, Armstrong Gary, Parment Anders
2 uppl. :
Harlow :
Pearson :
2017 :
xx, 493 s. :
ISBN: 978-1-292-21113-8
Mandatory
Search the University Library catalogue