Publication date: 2020-11-05

Exploring ‘the new normal’ in the post Covid-19 era

Mid-pandemic, students were challenged to explore new home care solutions for the post Covid-19 era. The concepts attempt to define a new generation of household appliances, products that could make the future home a more caring space in challenging times.

Text: Jens Persson
Image:Umeå Institute of Design

The 12 students from the Master's Programme in Advanced Product Design (APD) were tasked with responding to the ongoing Covid-19 pandemic and specifically, to address the needs of the 'new normal'. Quite simply, a quest to explore new home care solutions, in order to support people by creating human centric and sustainable solutions. 

students were tasked with identifying emerging pain points for people working from home due to lockdowns

Thomas Degn, Programme Director, APD Programme

"We also wanted students to look to the needs and wishes from users who have gotten accustomed to and appreciate working from home and who would like to continue doing so. What will this require from their home care solutions and appliances in terms of functionality, connectivity and sustainability? What kind of user experiences could such a scena­rio or solutions offer the consumer and, of course, how could this express itself in a physical form and experience?", says Thomas Degn, Programme Director for the APD Programme. 

Thomas Johansson, Design Director at Electrolux, believes that the global pandemic has put a spotlight on the home environment and the adaptive measures required to meet new needs. 

with more time spent at home, there is an increased focus on the quality, performance and design of household appliances

Thomas Johansson, Design Director at Electrolux

"A key part of the work reflects the need to meet adapted behaviour during corona.  We are also seeing a greater interest in hygiene and sanitisation. This makes the partnership with the next generation of design talent, working together to find solutions to help people, to enrich life and to shape living for the better, particularly rewarding", says Thomas Johansson.

Thomas Degn stresses the educational value of working on actual problems with actual companies.

"The collaboration with Electrolux is an interesting challenge for the design students. Not only does the experience allow the students to test their skills in solving real life problems but the exposure to the insights that Electrolux have ensures that the concepts are inspiring, practical and desirable. This is what we are preparing all students for at UID - for them to make a meaningful difference in the world."