Rural mobility

Degree Project 2025

Tajga Rover is a design proposal for an autonomous, shared vehicle tailored for the rural north of Sweden — where long distances, harsh winters, and a highly active lifestyle challenge current mobility solutions. As rural areas face declining public transport and growing car dependency, this project explores how inclusive, sustainable, and flexible transportation can be reimagined for low-density environments. The design process was user-centered, combining field research, interviews, and scenario development. The final concept prioritises accessibility, safety, and versatility — from transporting skis and bikes to offering space for wheelchairs and delivery robots. The interior is adaptable and flexible, reflecting the active lifestyle and rhythm of life. The exterior reflects a robust, tool-like identity inspired by outdoor gear. While rooted in northern Sweden, the concept is scalable and adaptable to rural contexts globally, aiming to support a more equitable and connected future for all.

Alexander Borisch

Bachelor's Programme in Industrial Design
Alexander Borisch

In collaboration with:

Hero shot in the northern wilderness of Sweden.

Hero shot in the northern wilderness of Sweden.

Project location focus.

Project location focus.

Exterior and interior sketches.

Exterior and interior sketches.

Top view interior.

Top view interior.

CMF moodboard– inspired from the Tajga forest.

CMF moodboard– inspired from the Tajga forest.

An adaptable and flexible interior– designed for the spontaneous active lifestyle.

An adaptable and flexible interior– designed for the spontaneous active lifestyle.

A vehicle designed for inclusivity.

A vehicle designed for inclusivity.

A functional exterior. Delivery robots can be deployed from the vehicle, a mothership solution. Bikes can be attached to continue the journey beyond the road.

A functional exterior. Delivery robots can be deployed from the vehicle, a mothership solution. Bikes can be attached to continue the journey beyond the road.

The seat is designed for comfort, flexibility and practicality.

The seat is designed for comfort, flexibility and practicality.

Arriving safely in the dark. Especially important in rural areas with minimal public lighting during the long northern winters.

Arriving safely in the dark. Especially important in rural areas with minimal public lighting during the long northern winters.