Syllabus:

PR, Media and Society, 15 Credits

Swedish name: PR, medier och samhälle

This syllabus is valid: 2018-01-15 valid to 2023-01-15 (newer version of the syllabus exists)

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Syllabus for courses starting after 2023-01-16

Syllabus for courses starting before 2023-01-15

Course code: 1KO037

Credit points: 15

Education level: First cycle

Main Field of Study and progress level: Media and Communication Studies: First cycle, has only upper-secondary level entry requirements
Journalism: First cycle, has only upper-secondary level entry requirements

Grading scale: Three-grade scale

Responsible department: Department of Culture and Media Studies

Established by: Faculty director of studies, Faculty of arts, 2017-09-07

Required Knowledge

English 6, Civics 1b/1a1+1a2, or English B, Civics A

Literature

Valid from: 2018 week 3

Journalists hostility toward public relations: an historical analysis
DeLorme Denise E, Fedler Fred
Included in:
Public relations review.
29 : pages 99-124 :
http://www.sciencedirect.com/science/article/pii/S0363811103000195
Mandatory

Strategisk kommunikation : en introduktion
Falkheimer Jesper, Heide Mats
2. uppl. : Lund : Studentlitteratur : 2014 : 219 s. :
ISBN: 9789144077222
Mandatory
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Identity lost? The personal impact of brand journalism
Holton Avery A, Logan Molyneux
Included in:
Journalism
London : Sage : 2000- : 18 : pages 195-210 :
http://journals.sagepub.com/doi/pdf/10.1177/1464884915608816
Mandatory

Propaganda & persuasion
Jowett Garth, O'Donnell Victoria
Sixth edition : Los Angeles : SAGE : cop. 2015 : xv, 462 pages :
ISBN: 9781452257532
Mandatory
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Blurred lines : German freelance journalists with secondary employment in public relations
Koch Thomas, Obermaier Magdalena
Included in:
Public relations review.
40 : pages 473-482 :
http://www.sciencedirect.com/science/article/pii/S0363811114000344
Mandatory

Journalism and PR : new media and public relations in the digital age
Lloyd John, Toogood Laura
London : I.B. Tauris : 2015 : xi, 138 pages :
ISBN: 9781784530624 (paperback)
Mandatory
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Klein Naomi
No logo : no space, no choice, no jobs
10th anniversay ed., 3. ed. : New York : Picador : 2010, c2009 : xli, 502 s. :
ISBN: 978-0-312-42927-0
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Knightley Phillip
The first casualty : the war correspondent as hero and myth-maker from the Crimea to Iraq
3. ed. : Baltimore, Md. : Johns Hopkins University Press : 2004 : xiii, 594 s. :
http://www.loc.gov/catdir/bios/jhu051/2004010945.html
ISBN: 0801880300 (pbk. : alk. paper)
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Medierna och demokratin
Nord Lars, Strömbäck Jesper
2. uppl. : Lund : Studentlitteratur : 2012 : 373 s. :
ISBN: 978-91-44-07666-9
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Wernick Andrew
Promotional culture : advertising, ideology and symbolic expression
London : Sage Publications : 1991 : 208 s. :
ISBN: 0-8039-8390-5 (inb.) ;
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Norén Bretzer Ylva
Sveriges politiska system
2., [uppdaterade] uppl. : Lund : Studentlitteratur : 2014 : 325 s. :
ISBN: 9789144089928
Mandatory
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Strömbäck Jesper
Makt, medier och samhälle : en introduktion till politisk kommunikation
2. uppl. : Lund : Studentlitteratur : 2014 : 319 s. :
ISBN: 9789144099873
Mandatory
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Tallberg Jonas
EU:s politiska system
6. uppl. : Lund : Studentlitteratur : 2016 : 200 s. :
ISBN: 9789144110905
Mandatory
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