Main Field of Study and progress level:
Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Three-grade scale
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2014-06-05
Required Knowledge
Field eligibility description 4
Literature
Valid from:
2014 week 35
Service management och marknadsföring : kundorienterat ledarskap i servicekonkurrensen Grönroos Christian, Gylldorff Lars, Holmqvist Anna 2. uppl. : Malmö : Liber : 2008 : 448 s. : Omslagsbild ISBN: 978-91-47-08861-4 Mandatory Search the University Library catalogue
Foundations of marketing Fahy John, Jobber David 4. ed. : London : McGraw-Hill Higher Education : 2012 : s. : ISBN: 978-0-07-713701-4 (pbk.) Mandatory Search the University Library catalogue
Organization theory : a practice-based approach Eriksson-Zetterquist Ulla, Müllern Tomas, Styhre Alexander Oxford : Oxford University Press : cop. 2011 : 305 s. : ISBN: 0199569304 (hft.) Mandatory Search the University Library catalogue
Northouse Peter Guy Leadership : theory and practice 6. ed. : Thousand Oaks : SAGE : cop. 2013 : xviii, 485 p. : ISBN: 978-1-4522-0340-9 Mandatory Search the University Library catalogue
Handelshögskolan Umeå Universitet Uppsatsskrivande i Företagekonomi. Uppsatsmanual. Företagsekonomi (senaste upplagan) :
Backman Jarl Rapporter och uppsatser 2., uppdaterade [och utök.]. uppl. : Lund : Studentlitteratur : 2008 : 223 s. : ISBN: 978-91-44-04826-0 Search the University Library catalogue
Walkenbach John Excel 2010 bible Indianapolis, IN : Wiley Publishing : c2010. : xliv, 1006 p. : ISBN: 978-0-470-47487-7 Search the University Library catalogue
