Main Field of Study and progress level:
Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: TH teknisk betygsskala
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2013-10-14
Required Knowledge
English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2
Literature
Valid from:
2015 week 3
Foundations of marketing Fahy John, Jobber David 4. ed. : London : McGraw-Hill Higher Education : 2012 : s. : ISBN: 978-0-07-713701-4 (pbk.) Mandatory Search the University Library catalogue
Handelshögskolan Umeå universitet Senaste upplagan Uppsatsskrivande i företagsekonomi. Uppsatsmanual Företagsekonomi :
Backman Jarl Rapporter och uppsatser 2., uppdaterade [och utök.]. uppl. : Lund : Studentlitteratur : 2008 : 223 s. : ISBN: 978-91-44-04826-0 Search the University Library catalogue
Walkenbach John Excel 2010 bible Indianapolis, IN : Wiley Publishing : c2010. : xliv, 1006 p. : ISBN: 978-0-470-47487-7 Search the University Library catalogue
