Syllabus:

Marketing, 7.5 Credits

Swedish name: Marknadsföring

This syllabus is valid: 2021-08-23 valid to 2022-07-31 (newer version of the syllabus exists)

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Course code: 2FE158

Credit points: 7.5

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements

Grading scale: TH teknisk betygsskala

Responsible department: Business Administration

Revised by: Rector of Umeå School of Business and Economics, 2021-05-27

Required Knowledge

English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2

Literature

Valid from: 2021 week 34

Marknadsföring : teori, strategi och praktik
Kotler Philip, Armstrong Gary, Parment Anders
2 uppl. : Harlow : Pearson : 2017 : xx, 493 s. :
ISBN: 978-1-292-21113-8
Mandatory
Search the University Library catalogue

Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :
https://www.umu.se/student/handelshogskolan/uppsatser-och-examensarbeten/#info5