Swedish name: Consumer Behavior and Marketing Strategy D
This syllabus is valid: 2020-08-17 valid to 2020-12-20 (newer version of the syllabus exists)
Syllabus for courses starting between 2020-08-17 and 2020-12-20
Course code: 2FE179
Credit points: 15
Education level: Second cycle
Main Field of Study and progress level:
Business Administration: Second cycle, has only first-cycle course/s as entry requirements
Grading scale: VG Pass with distinction, G Pass, U Fail
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2020-06-11
Apart from the specific literature for each module specified below, a selection of international scientific journal articles and cases will be used in the examination of each course. The exact list of will be available on the course web site and at the Student Services Office at least one moth prior to the start of the course.
A list of Scientific articles (approx. 250-300 pages) will be presented at the start of the module.
Consumer Behaviour : a European perspective
Solomon Michael R., Askegaard Søren, Hogg Margaret K., Bamossy Gary J.
7th edition. : Harlow : Pearson : 2019 : 612 sidor :
Search the University Library catalogue
Scentific articles will be added at the start of the module, approximately 100-150 pages in total.
Umeå School of Business, Economics and Statistics USBE. Thesis writing in Business Administration. Thesis manual. (latest edition)
USBE Business Administration :