Main Field of Study and progress level:
Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Three-grade scale
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2020-05-28
Required Knowledge
English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2
Literature
Valid from:
2020 week 34
Marknadsföring : teori, strategi och praktik Kotler Philip, Armstrong Gary, Parment Anders 2 uppl. : Harlow : Pearson : 2017 : xx, 493 s. : ISBN: 978-1-292-21113-8 Mandatory Search the University Library catalogue
Understanding and managing organizational behavior George Jennifer M., Jones Gareth R. 6th ed., International ed. : Boston, Mass. : Pearson Education : c2012, tr. 2011 : 670 p. : ISBN: 978-0-273-75379-7 (pbk.) Mandatory Search the University Library catalogue
