Business Development and Supply Chain Management D, 30 Credits

Contents

The course is directed to students aiming to become entrepreneurs as well as managers or project leaders focused on (international) business development. A core pedagogical idea in the course, is action based learning (or learning by experience). The aim is to prepare students with skills involved in launching and leading businesses but also to use those skills to develop and run businesses or business units with a direction toward innovation, international expansion and growth.

The course is given and examined in English.

Generic learning outcome.
The course has a number of goals for the development of generic competences. After completing the course, the student should be able to:

• appreciate diversity and multiculturality and work effectively in multicultural teams
• integrate knowledge and expertise from different fields for decision making in companies and  organization and for identifying, analyzing and solving problems related to entrepreneurship and business development
• plan, conduct, and present verbally and in writing investigations and discuss their conclusion and the knowledge and arguments behind, in dialogue with different types of stakeholders
• demonstrate an ability to take ethical and sustainability consideration when analyzing and solving business development and entrepreneurship problems

The core course consists of four modules, which will be further described below:

Module 1. Perspectives on Strategy, 7.5 credits
Module 2. Entrepreneurship and Business Growth 7.5 credits
Module 3. Managing Networks and Internationalization 7.5 credits
Module 4. Supply Chain Management II 7.5 credits

Module 1. Perspectives on Strategy, 7.5 credits
This module highlights key challenges facing contemporary firms in a globalized world. The students will gain an interdisciplinary understanding of the business context and the intertwined nature of its events and processes. Alternative theoretical perspectives on strategy will be presented to provide a comprehensive platform for the forthcoming modules. Students will practice to think strategically from both an internal and external perspective. Module 1 integrates theoretical insights with practical applications in a learning environment characterized by active participation, both individually and in groups. Throughout the module the students are encouraged to develop their own strategic approaches. During the module, students will also be introduced to the fundaments of intercultural communication and the code of academic conduct, e.g. referencing, or how to avoid plagiarism and cheating.

Expected learning outcomes:
After completing this module, the student should be able to:

• describe and analyze the foundations of strategy and strategic perspectives.
• propose solutions to cope with internal and external strategic challenges and complexities.
• propose appropriate strategies to meet key dilemmas concerning for example innovation, product, process, organization, marketing and business models.
• critically reflect upon the consequences of strategic choices and assess the need for further knowledge and skills.
• describe, recognize and apply academic conduct to the student’s own work.

Focus of instruction:
In addition to lectures and guest lectures, learning is supported by cases and seminars. The module requires significant amount of independent study. This means reading the assigned compulsory book chapters, articles, hand-outs and case material. It is the student's responsibility to come prepared for lectures and seminars, and to participate actively in discussions. Case studies are carried out in groups of 3-5 students with oral and written presentation.

Examination modes
The basis of examination in this module consists of case reports, an individual written exam, and an individual test of academic conduct. Case reports are performed in groups and the exam is individual. Attendance at case-seminars is mandatory and is thus a requirement to pass the module. A passing grade for each graded part of the module is required to pass. The course is given and examined in English. Note as well examination modes below for the course as a whole.

Module 2. Entrepreneurship and Business Growth, 7.5 credits
A key challenge for start-ups and existing organisations is to maintain the entrepreneurial spirit and create growth.The module defines growth in small- and medium-sized enterprises and the differences between entrepreneurial orientation and a more traditional small business orientation. In the module students will analyse entrepreneurship, and how professional investors perceive entrepreneurial growth in emerging enterprises. Main themes concern (i) the theory of entrepreneurship and its connections to business growth, (ii) the characteristics and components of entrepreneurial motivation, risk taking and the willingness to grow businesses, (iii) entrepreneurial strategy-making, (iv) growing pains, downsizing and size management and (v) venture capital and financing challenges. The literature will cover these themes and connect them to businesses. During the module, students work with cases related to the above themes and develop consultant solutions to solve the issues and problems outlined in the cases.

Expected learning outcomes
After completing this module, the student should be able to:

• apply theoretical knowledge to identify and evaluate challenges for, and ethical consequences of, entrepreneurial growth
• analyse driving forces for entrepreneurial growth and create strategies for new venture development
• assess how investors evaluate entrepreneurial growth and how governmental intervention influence entrepreneurial growth
• create solutions about how to turn around entrepreneurial ventures in distress
• apply investors decision making tools in order to evaluate and improve entrepreneurial ventures

Focus of instruction
Learning is supported by lectures and seminars and the teaching is characterized by a strong emphasis on students activity, both verbally and in written tasks. Presentation skills and team work is focused upon. Assignments will include both practical analyses of growth possibilities and growth restrictions on the separate themes during the course. The student is expected to actively participate both individually and work in small groups during seminars and tasks, and in the written and oral presentations.

Examination modes
The examination consists of practical "hands-on" team presentations and case reports, literature seminars and an individual written exam of the themes covered in the module. A passing grade is required for each part of the module. The course is given and examined in English. Note as well examination modes below for the course as a whole.

Module 3. Managing Networks and Internationalization, 7.5 credits
In the module, the two main topics are internationalisation and networking of entrepreneurial organizations. Key issues in this module are how companies can develop business capabilities through internationalization and networking; building, maintaining and supporting businesses with various modes of foreign operations, e.g., exporting, joint ventures, alliances and networks, meeting competition from existing incumbents as well as new entrants during internationalization and to balancing cooperation and competition in international business settings. The students will analyze strategies for internationalization and network relationships through cases.

Expected learning outcomes
After completing this module, the student should be able to:

explain the relationships between entrepreneurship, networking, internationalisation and business development
interpret the dynamic structures and processes for international business development
apply models and theories for decision-making
develop action plans and recommendations in order to support business development activities
identify strategic and ethical aspects of networking and internationalisation processes

Focus of instruction
From lectures, seminars and the literature base the ambition is to encourage the development of a conceptual understanding of the field. The ability to analyze real business problems and integrate different models and perspectives to solve these these problems will be developed through different learning methods such as cases and simulations. During the module students will analyse cases (company/ organization/network or an industry). The simulation will help the students to act upon suggestions for strategies and actions programs for networking and international development.

Examination modes
The examination is based on three parts: 1) active participation on literature and case seminar(s) with written reports and oral presentations 2) active participation in business simulation game 3) individual written home exam. The course is given and examined in English. Note as well examination modes below for the course as a whole.

Module 4. Supply Chain Management II, 7.5 credits
Supply chain management has evolved from an operational issue, focusing on the optimization of an organization’s incoming goods, to a strategic issue of understanding effects of logistical systems on the overall supply chain. This supply chain typically encompasses multiple organizations interlinked locally, regionally and globally. Supply chain management II is an advanced course on supply chain issues with considerations not only for the immediate organization, but also for the overall industrial network, society in general and the environment. Reverse logistics and outsourcing are examples of issues rapidly growing in importance. In reverse logistics, organizations need to cater for not only products produced but also incorporate waste management. In outsourcing, organizations has a direct and indirect moral and contractual obligation to handle the environmental footprint and labour rights issues created by the overall supply chain. Further, resource constraints, e.g. peak oil, and climate change poses new challenges to logistical systems.
The course is given an examined in English.

Expected learning outcomes:
After completing this module, the student should be able to:

• demonstrate analytical and integrative skills on issues of the efficiency and effectiveness, of supply chain networks using different theoretical and value perspectives
• apply acquired knowledge to enable strategic decision-making based on supply chain considerations, including stakeholder dialogue
• analyze the impact of challenges in supply chain management networks, including resource constraints, environmental risks and labour rights
• analyze the increased role of reverse logistics and outsourcing on supply chain management
• demonstrate skills in working with and presenting advanced and integrative real-world supply chain problems in organizations.

Focus of instruction:
The learning is supported by case-studies. Students will work with one large case where conventional issues of supply chain management, such as localization, transportation, cost efficiency, customer orientation and optimization, will be at the core together with issues of environmental sustainability and global responsibility. Students’ basic understanding in supply chain management will now extend to a strategic level. In essence, students will work on a scientifically based evaluation report where they are to use their own prior knowledge of the subject matter together with contemporary research in the field of supply change management with a distinct environmental perspective.

Examination modes
The examination consists of a larger project assignment as well as an individual written examination. A larger case will be used throughout the course where each student will fulfill a specific assignment within the overall case structure. A passing grade is required for each part of the module. The course is given an examined in English. Note as well examination modes for the course below.

Expected learning outcomes

See each separate module.

Required Knowledge

Admitted to Retail and Supply Chain Management program Umeå University, 

Courses in Business Administration (75 credits) At Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits in Management, Marketing, Accounting and finance.  At the C-level (Bachelor), a minimum 15 credits.

Proficiency in English equivalent to Swedish upper secondary course English B or the equivalent.

Form of instruction

See each separate module.

Examination modes

The following grading system is used:

Pass with distinction (Väl godkänd, VG, 75% or more),
Pass (Godkänd, G, 50% or more)
Fail (Underkänd U, less than 50%).

Grades on the course are awarded when the student has passed all examinations and compulsory course elements. The course is given and examined in English.
To receive the grade Pass with distinction (VG) in the 30 credits course consisting of four modules of the same size, the student must have achieved Pass with distinction (VG) in at least three out of four modules. In shorter courses for example 7,5 credit courses, 15 credit courses or 22,5 credits courses Pass with distinction (VG) is given when the student has achieved at least 75% of the total weighted points.

A student who does not pass at the time of the written examination will be offered an opportunity to sit a further examination within two months. Beyond that, additional examination opportunities normally arise every academic year, one week prior to the start of the autumn term.
In case of failure on seminar participation or individual and group assignments, compensating assignments must be completed in accordance with instructions given, no later than two weeks after the completion of the module. Mandatory assignments (seminars, written assignments, cases, computer assignments etc.) that have not been handed in within stipulated time must be done the next time the course is offered. If the form of examination does not permit repetition other forms of re-examination may be used.

When a student has failed an examination on two occasions, he or she has a right to have another grading teacher. A written request for an alternative examiner should be handed to the director of studies no later than two weeks before the next examination opportunity.

A student who has passed an examination cannot redo the examination to get a higher grade.

If a student fails to present a photo ID at the occasion of a written exam in an exam room will not be allowed to take the exam.

Disciplinary action may be taken against students who uses unauthorized help aids or in some other way tries to mislead on a test or when another type of task is being evaluated. Rules and regulations concerning the production of academic texts and correct referencing will be applicable to all written assignments. (see instructions in the thesis manual, Thesis Writing in Business Administration). Urkund records may be used for control. In addtion, Umeå University rules and regulations  for education and research applies:  http://www.umu.se/regelverk/utbildning-pa-grund--och-avancerad-niva

Educational activities are designed to facilitate students towards achieving expected learning outcomes and can explain, supplement and provide contrast to the course literature and other relevant course materials.

Other regulations

Academic credit transfers are done in accordance with the University credit transfer regulations.