Syllabus:

Sales Strategies, 15 Credits

Swedish name: Försäljningsstrategier

This syllabus is valid: 2023-07-31 and until further notice

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Syllabus for courses starting after 2023-07-31

Syllabus for courses starting between 2022-08-01 and 2023-07-30

Syllabus for courses starting between 2021-08-16 and 2022-07-31

Syllabus for courses starting between 2020-08-17 and 2021-08-15

Syllabus for courses starting between 2018-08-20 and 2020-08-16

Syllabus for courses starting before 2018-08-19

Course code: 2FE317

Credit points: 15

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has at least 60 credits in first-cycle course/s as entry requirements

Grading scale: Three-grade scale

Responsible department: Business Administration

Revised by: Dean of Umeå School of Business, Economics and Statistics, 2023-05-17

Literature

Valid from: 2023 week 31

Selling and sales management
Jobber David, Lancaster Geoffrey
eleventh edition : Harlow : Prentice Hall Financial Times : 2019 : xx, 546 s. :
ISBN: 9781292205021
Mandatory
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Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :
https://www.umu.se/student/handelshogskolan/uppsatser-och-examensarbeten/#info5

Modern logistik - för ökad lönsamhet
Oskarsson Björn, Aronsson Håkan, Ekdahl Bengt
5 uppl. : Liber : 2021 : 388 sidor :
ISBN: 9789147144211
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Förhandlingsbart : metodbok i förhandlingsteknik
Lempereur Alain, Colson Aurélien, Wetter Erik
1. uppl. : Malmö : Liber : 2012 : 277 s. :
ISBN: 978-91-47-09716-6
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