FEK seminar series & EC2U - Kaisa Aro (Turku School of Economics)

Feeling good - Bodies in destination brand love

Kaisa Aro (Project & Doctoral Researcher, Turku School of Economics) will share her research interests and present her paper titled: “Feeling good - Bodies in destination brand love” (Aro & Tähtinen, 2025). The seminar participants are invited to contribute with their reflections about the discussed topics and future research. The collaboration between Turku School of Economics (University of Turku) and Umeå School of Business, Economics and Statistics (Umeå University) is supported by EC2U.

FEK seminar series