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The AI behind advertising

Fri
14
May
Time Friday 14 May, 2021 at 12:15 - 13:00
Place Online via Zoom

In this talk, we survey how AI is currently being used in online advertising, and then look closer at personalised and contextual advertising. We discuss how advertisers reason when they set up their campaigns, what changes when the AI systems that execute the campaigns become more capable, and what could happen when these techniques are applied to political opinion formation. On a more positive note, we will also talk about how the negative effects can mitigated, and how consumers can sometimes use the workings of the advertising AIs to their own advantage. Please read more here.

Register to our Zoom-event

To participate in the seminar #frAIday, please register. here. We will send you a link to the Zoom event. 

Event type: Lecture
Staff photo Johanna Björklund
Speaker
Johanna Björklund
Associate professor
Read about Johanna Björklund