Circular fashion? A study about decoupling amongst Swedish apparel retailers

The paper is part of a larger study of adoption and implementation of “circularity” within Swedish apparel.

The article can be downloaded for free (for 50 days) via the following link: A decoupling perspective on circular business model implementation: Illustrations from Swedish apparel

The abstract of the paper reads:

“Drawing on the concept of decoupling, from institutional theory in organizational studies, this paper explains how organizations mitigate demands for circularity. Seven Swedish apparel companies that have started collecting used clothes as a form of engagement with circular business models serve as case studies. The paper shows how outsourcing and internal separation allow these companies to buffer their business model and core way of creating value from emerging demands. It also shows how companies pro-actively work at influencing institutional demands for circularity by making these demands compatible with their own interests. The concept of decoupling thereby provides key insights into the development and implementation, or absence thereof, of circular business models”