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Staff photo Galina Biedenbach

Galina Biedenbach

Associate Professor (Docent) in Business Administration with specialization in marketing. Section coordinator – marketing. Program coordinator – Master’s program in marketing.

 

Works at

Affiliation
Associate professor at Umeå School of Business, Economics and Statistics (USBE) Units: Business Administration, Marketing
Location
Samhällsvetarhuset, Biblioteksgränd 6, B30216 Umeå universitet, 901 87 Umeå

Qualifications

  • Associate Professor (Docent) in Business Administration, 2018.
  • Doctor of Philosophy (PhD) in Business Administration, 2012.
  • Distinguished university teacher (Excellent lärare), 2020.
  • Recognised university teacher (Meriterad lärare), 2019.

Administrative assignments

  • Head/Coordinator of marketing section, 2016 – 2018, 2021 – current.
  • Program director/coordinator – Master’s program in marketing, 2014 – 2018, 2021 – current.
  • Deputy member of the Faculty of Social Sciences Board, 2021 – current.

Research interests

  • Branding research
  • Industrial marketing
  • Strategic marketing
  • Sustainability marketing

Teaching experience

  • Courses at the undergraduate level: Marketing A, Research Methodology in Business Administration B, Marketing Ethics and Sustainability C, Service Marketing C.
  • Courses at the advanced level: Business to Business Marketing, Consumer Behavior, Executive Decision Making, Product Planning and Development, Research Method and Academic Writing, Research Methodology, Strategic Marketing Planning, Strategizing – Planning and Processes.
  • Thesis supervision: Bachelor’s theses, Master’s theses, Degree projects.

Awards

  • USBE Pedagogical prize, 2018.
  • USBE Scientific award in Business Administration, 2017.
14th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Berlin School of Economics and Law (Hochschule für Wirtschaft und Recht Berlin), Berlin, Germany, May 8-10, 2019
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; et al.
Journal of business & industrial marketing, Vol. 34, (1) : 1-11
Biedenbach, Galina; Hultén, Peter; Tarnovskaya, Veronika
Journal of Brand Management, Palgrave Macmillan 2019, Vol. 26, (2) : 126-140
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter
13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Northumbria University, Newcastle, UK, May 2-4, 2018
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; et al.
Umeå: Umeå universitet 2018
Biedenbach, Galina; Boström, Gert-Olof
B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice, Wiesbaden: Springer Gabler 2018 : 839-851
Biedenbach, Galina; Hultén, Peter
Marketing Intelligence & Planning, Emerald Group Publishing Limited 2018, Vol. 36, (4) : 455-469
Tarnovskaya, Veronika; Biedenbach, Galina
Brand theories: perspectives on brands and branding, Lund: Studentlitteratur AB 2017 : 127-142
Biedenbach, Galina
Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing, Kalmar: Linnaeus Univeristy 2017 : 85-93
Biedenbach, Galina; Hultén, Peter; Tarnovskaya, Veronika
Journal of Product & Brand Management, Emerald Group Publishing Limited 2016, Vol. 25, (3) : 296-306
Biedenbach, Galina; Manzhynski, Siarhei
Qualitative Market Research, Emerald Group Publishing Limited 2016, Vol. 19, (3) : 287-309
Tarnovskaya, Veronika; Biedenbach, Galina
Marketing Intelligence & Planning, Vol. 33, (2) : 164-178
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta
Book of Abstracts from the 10th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing, 2015 : 15-18
Biedenbach, Galina; Manzhynski, Siarhei
EMAC 2015: Collaboration in Research, EMAC 2015 : 158-158
Biedenbach, Galina; Manzhynski, Siarhei
Book of Abstracts from the 9th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing
Biedenbach, Galina
Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta
Journal of Brand Management, Palgrave Macmillan 2012, Vol. 19, (8) : 688-701
Biedenbach, Galina
Studier i företagsekonomi. Serie B, 82
Biedenbach, Galina
Book of Abstracts, RENT XXVI – Research in Entrepreneurship and Small Business, ECSB.
Eriksson, Jessica; Biedenbach, Galina; Marell, Agneta
Book of Abstracts from the 7th Global Brand Conference of Academy of Marketing Brand, Identity and Corporate Reputation SIG: "Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences"
Biedenbach, Galina
Industrial Marketing Management, Elsevier 2011, Vol. 40, (7) : 1093-1102
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim
EMAC 40th Conference, University of Ljubljana, Faculty of Economics, Slovenia, 24-27 May 2011: Conference proceedings
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim
Contemporary issues in brand research, Athens, Greece: Athens Institute of Education and Research ,(ATINER) 2010 : 233-244
Biedenbach, Galina
Proceeding of the 39th EMAC Conference
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim
Journal of Brand Management, Palgrave Macmillan 2010, Vol. 17 : 446-458
Biedenbach, Galina; Marell, Agneta
Book of Abstracts from the 5th International Conference of Academy of Marketing Brand, Identity and Corporate Reputation SIG: "Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st Century"
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim
Proceeding of the 5th Thought Leaders International Conference on Brand Management
Ossipenko, Galina
Proceeding of the 38th EMAC Conference
Ossipenko, Galina; Bengtsson, Maria; Marell, Agneta
Book of Abstracts: 2008 Thought Leaders International Conference on Brand Management
Ossipenko, Galina
Företagsekonomiska publikationer, 205
Ossipenko, Galina
Book of Abstracts from 4th International Colloquium of Academy of Marketing Brand, Identity and Corporate Reputation SIG: Experiental Brands, Identity and Reputation: The Power of Intangible Assets in Expressive Organisations and Markets
Ossipenko, Galina; Bengtsson, Maria; Marell, Agneta