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Robin Herbert

Doctoral student in business administration (marketing) since January 2021. Research interests in sustainability, branding, norms, spillover effects and traffic.



Works at

Doctoral student at Umeå School of Business, Economics and Statistics (USBE) Section: Business Administration, Marketing, PhD students
Samhällsvetarhuset, Biblioteksgränd 6, A35827 Umeå universitet, 901 87 Umeå
  • LinkedIn; Google Scholar; ORCID
  • Born and raised in Heidelberg, Germany
  • B.Sc. in Business Administration 2013-2018 in Bayreuth, Germany and Bordeaux, France
  • M.Sc. in Business Administration 2018-2020 in Umeå, Sweden and Moscow, Russia
  • Doctoral student in Business Administration from September 2020 until December 2020 at Universität Bayreuth, Germany
  • Doctoral student in Business Administration since January 2021 at Umeå Universitet
17th Global Brand Conference, Edinburgh, United Kingdom, April 22-24, 2024
Herbert, Robin J.; Biedenbach, Galina; Jansson, Johan
European Marketing Academy (EMAC) Annual conference 2023 Conference, Odense, Denmark, May 23-26, 2023
Herbert, Robin; Biedenbach, Galina; Jansson, Johan
  • Fall semester 2020/21: Business Model Creation (Bachelor level, 5 ECTS), Universität Bayreuth
  • Fall semester 2022/23: Marketing (7,5 ECTS), Marketing (7,5 ECTS)
  • Fall semester 2023/24: Marketing (7,5 ECTS), Sales Activities (7,5 ECTS)
  • Spring semester 2024: Marketing (7,5 ECTS)