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Staff photo Seda Özçetin

Seda Özçetin

Marie Skłodowska-Curie PhD fellow of DCODE Network working towards designing eco-social contracts as alternatives for the Terms of Service.

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Works as

Affiliation
Doctoral student at Umeå Institute of Design (UID)
Location
-, Östra Strandgatan 30 Umeå universitet, 901 87 Umeå

I am a PhD candidate of DCODE Network, an EU Horizon 2020 Marie Skłodowska-Curie Innovative Training Network, exploring design's response to digitalization. My PhD project 'designing alternatives for the Terms of Service (ToS)' falls within work package 4 'Democratic data governance'. 

Following a research through design approach, I have been exploring how we can imagine alternative forms of relating with(in) planetary computing through 'designerly ways of reading' Terms of Service agreements. The design experiments I conducted through dialogue with feminist, posthuman, and decolonial theories form my design research program 'Relating design and/for/against Terms of Service'. My work is characterized with conceptual and metaphorical plays, materiality, embodiment, spatiality, temporality, and participation.

I have exhibited several explorations of my PhD research at international design venues such as Dutch Design Week and Southern Sweden Design Days. My PhD research has been published in Journal of Human-Computer Interaction, DRS Conference (2022, 2024), Nordes Conference (2023, 2025), Aarhus Decennial (2025), RSD Symposium (2024), and Hurricanes and Scaffoldings Artistic Research Symposium (2024).

I am supervised by Prof. Dr. Ylva Fernaeus (Umeå Institute of Design, UmArts, KTH), Prof. Dr. Johan Redström (University of Gothenburg - Academy of Art and Design), and Associate Professor Dr. Larissa Pschetz (University of Edinburgh - Design Informatics). During my PhD, I have completed secondments at University of Edinburgh (UK), Advanced Care Research Center (UK), Politecnico di Milano (ITA), and tuDelf (NL) and collaborated with Open Future (NL) and AMS (NL) together with several DCODE PhD fellows.

Background

I hold MSc. in entrepreneurship from Lund University (SE)(2010), and MSc. and Bachelor in industrial design from Middle East Technical University (TR) (2008, 2005). I have previously worked as a design entrepreneur (DK), lecturer in design (TR), and industrial designer (TR). I speak English, Danish, Turkish, and can read Swedish and Norwegian. I hold various national awards in Türkiye, including Design Turkey Good Design Award 2010.

Talk to me about

  • Artistic design research
  • Design (theory and history), human-computer interaction, service design and policy design, 
  • Data governance
AAR Adjunct '25: Adjunct Proceedings of the Sixth Decennial Aarhus Conference: Computing X Crisis, New York: Association for Computing Machinery (ACM) 2025 : 1-4
Vasconcelos, Elvia; Gamboa, Mafalda; Andersen, Kristina; et al.
Nordes 2025: Relational design: exploratory papers
Özçetin, Seda; Fernaeus, Ylva; Özçetin, Şeyda; et al.
Human-Computer Interaction, Taylor & Francis 2025, Vol. 40, (1-4) : 171-194
Özçetin, Seda; Wiltse, Heather
Umeå, Sweden: Umeå University 2024
Özçetin, Seda
DRS 2024 Ph.D. Consortium, Boston: Design Research Society 2024 : 33-34
Özçetin, Seda
DRS2024: Research papers
Özçetin, Seda; Redström, Johan
Rethink design: a vocabulary for designing with AI, Delft: TU Delft OPEN Publishing 2024 : 55-58
Özçetin, Seda; Redström, Johan
Dutch Design Week, Eindhoven, Netherlands, October 19-27, 2024
Dutch Design Week, Eindhoven, Netherlands, October 19-27, 2024
Malmö, Sweden: 2024
Umeå: 2024
Southern Sweden Design Days: Program
Liu, Yuxi; Özçetin, Seda
Nordes 2023: Exploratory papers
Liu, Yuxi; Özçetin, Seda
Eindhoven: 2023
Vasconcelos, Elvia
DCODE Summer School 2023, Umeå, Sweden, May, 2023
Özçetin, Seda
Nordes 2023, The 10th Nordic Design Research Society (Nordes) Conference: This Space Intentionally Left Blank, Norrköping, Sweden, June 12-14, 2023
Özçetin, Seda
Nordes 2023, The 10th Nordic Design Research Society (Nordes) Conference: This Space Intentionally Left Blank, Norrköping, Sweden, June 12-14, 2023
Özçetin, Seda
Systemic design unmapped: news & notes
Özçetin, Seda; Özçetin, Şeyda
Proceedings of Relating Systems Thinking and Design, RSD12
Özçetin, Seda; Özçetin, Şeyda
DDW 2022, Dutch Design Week, Eindhoven, the Netherlands, October 22-30, 2022
Liu, Yuxi; Özçetin, Seda
DRS2022: Bilbao
Turtle, Grace; Millan, Carlos Guerrero; Özçetin, Seda; et al.
Turtle, Grace; Millan, Carlos Guerrero; Özçetin, Seda; et al.
Design Research Society Festival of Emergence, online, September 6-17, 2021
Özçetin, Seda
Festival of Emergence, online via Zoom and Miro, September 6-17, 2021
Özçetin, Seda

Research projects

6 April 2023 until 5 April 2028

At UID, I haven't had any teaching responsibilities due to my grant agreement. However, between 2018-2021, I worked as a part-time lecturer across three design schools in Türkiye, METU, TOBB ETU, and TEDU. I taught the following courses:

Service Design

As part of my positions at METU and TOBB ETU, I developed one of the first courses in service design for industrial design students running for 12-14 weeks. Offered as an elective, the course combined theory with practice. The project work exploring UN's Sustainabile Development Goals in local contexts (such as sustainability issues and female experience at the university campus, and online education during COVID19) fostered peer learning through its collaborative design studio setup based on carefully constructed team structures. The courses were higly preferred and received appreciative feedback from participants.

Basic Design

I was part of the course responsible team at METU (4 lecturers, 4 research assistants) for the basic design studio offered to 1st year students that explored composition, form, and their relation to material in 2D, 2,5D, and 3D scales. We used materials like paper, carton, cardboard, clay, wire, and soap blocs (during COVID19).

Industrial design

I was part of the course responsible team at TEDU (2 lecturers) for this 3rd year design studio course where we explored product design with focus on interaction dynamics, scenario-building, personas / mindsets, as well as more complex systems issues.