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Ulrika Leijerholt

Ulrika Leijerholt is an associate professor in marketing. Her research focus is on various aspects of public sector branding.

External webpage: www.ulrikaleijerholt.com

Educational qualifications: Recognised university teacher

Works at

Associate professor at Umeå School of Business, Economics and Statistics (USBE) Units: Business Administration, Marketing
Samhällsvetarhuset, Biblioteksgränd 6, B30226 Umeå universitet, 901 87 Umeå

Ulrika Leijerholt is an associate professor in marketing and Thesis course responsible at the department of Business Administration. As an experienced marketing practitioner Ulrika has worked in strategic and operative roles across multiple industries and within both the public and private sector.

In her research, her focus and expertise is primarily within various aspects of public sector branding, where she conducts both qualitative and quantitative studies. 

Her teaching has included both bachelor and master level courses, such as Strategic marketing, Sales activities, Marketing A, Marketing Ethics and Sustainability, and Research methods.

Baltic Journal of Management, Emerald Group Publishing Limited 2023, Vol. 18, (4) : 525-542
Fatemi, Hajar; Leijerholt, Ulrika; Rezvani, Zeinab; et al.
Public Management Review, Taylor & Francis Group 2022, Vol. 24, (3) : 442-465
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter
Public Branding and Marketing: A Global Viewpoint, Springer Publishing Company 2021 : 121-139
Leijerholt, Ulrika
Journal of Marketing Management, Taylor & Francis Group 2021, Vol. 37, (13-14) : 1243-1266
Leijerholt, Ulrika
Public branding and marketing: a global viewpoint, Springer Nature 2021 : 121-139
Leijerholt, Ulrika
Studier i företagsekonomi. Serie B, 104
Leijerholt, Ulrika
Organisation & Samhälle, Organisation & Samhälle 2019, (2) : 18-23
Leijerholt, Ulrika
Journal of Brand Management, Palgrave Macmillan 2019, Vol. 26, (2) : 126-140
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter
Journal of Brand Management, Springer 2019, Vol. 26, (3) : 277-290
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen
Published: 08 May, 2023