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Staff photo Ulrika Leijerholt

Ulrika Leijerholt

My research is focused on branding in the public sector.

Works at

Affiliation
Associate professor at Umeå School of Business, Economics and Statistics (USBE) Units: Business Administration, Marketing
Location
Samhällsvetarhuset, Biblioteksgränd 6, B30226 Umeå universitet, 901 87 Umeå
2019
Studier i företagsekonomi. Serie B, 104
Leijerholt, Ulrika
2019
Organisation & Samhälle, Organisation & Samhälle 2019, (2) : 18-23
Leijerholt, Ulrika
2019
Journal of Brand Management, Palgrave Macmillan 2019, Vol. 26, (2) : 126-140
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter
2019
Journal of Brand Management, Springer 2019, Vol. 26, (3) : 277-290
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen