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Staff photo Ulrika Leijerholt

Ulrika Leijerholt

Ulrika Leijerholt is a senior lecturer in marketing. Her research focus is on various aspects of public sector branding.

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Works at

Associate professor at Umeå School of Business, Economics and Statistics (USBE) Units: Business Administration, Marketing
Samhällsvetarhuset, Biblioteksgränd 6, B30226 Umeå universitet, 901 87 Umeå

Ulrika Leijerholt is a senior lecturer in markerting and Thesis Course Responsible at the department of Business Administration for the department of business administration at Umeå School of Business, Economics and Statistics, Umeå University. As an experienced marketing practitioner Ulrika has worked in strategic and operative roles across multiple industries and within both the public and private sector.

In her research, her focus and expertise is primarily within various aspects of public sector branding, where she conducts both qualitative and quantitative studies. 

Her teaching, which includes both bachelor and master level courses, includes such courses as Strategic marketing, Sales activities, Marketing A, Marketing Ethics and Sustainability, and Research methods.

Public Branding and Marketing: A Global Viewpoint, Springer Publishing Company 2021 : 121-139
Leijerholt, Ulrika
Journal of Marketing Management, Taylor & Francis Group 2021, Vol. 37, (13-14) : 1243-1266
Leijerholt, Ulrika
Studier i företagsekonomi. Serie B, 104
Leijerholt, Ulrika
Organisation & Samhälle, Organisation & Samhälle 2019, (2) : 18-23
Leijerholt, Ulrika
Journal of Brand Management, Palgrave Macmillan 2019, Vol. 26, (2) : 126-140
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter
Journal of Brand Management, Springer 2019, Vol. 26, (3) : 277-290
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen